Books similar to Marketing Warfare

Marketing Warfare
4.11 avg. rating
· 985 Ratings
The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, …
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Marketing Management
4.11 avg. rating
· 3693 Ratings
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pio…
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Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offe…
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation…
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Principles of Marketing
4.13 avg. rating
· 1915 Ratings
The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, ha…
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Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in …
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Computer Science With C++ Concepts File Handling Data Structures - Vol. I and II
Physical Condition: Torn Pages.
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Computer Science with C++ for Class XI
4.06 avg. rating
· 508 Ratings
Brand New International Paper-back Edition Same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover…
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throug…
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Differentiate or Die: Survival in Our Era of Killer Competition
«,Diferenciación», se ha convertido en una palabra clave del mundo de los negocios gracias, en gran parte, a la primera versión de Diferenciarse o Morir. La obra fue seleccionada por los edi…
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Social Media Marketing: An Hour a Day
3.90 avg. rating
· 384 Ratings
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and de…
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The Financier (Trilogy of desire, #1)
Alternate cover edition of ISBN 9780452008250

A master of literary naturalism, Dreiser is known for his great intensity and keen journalistic eye as he examines real-life subjects. This powerful novel …
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Maximum Achievement: Strategies and Skills that Will Unlock Your Hidden Powers to Succeed
Leading authority on success Brian Tracy gives proven principles and step-by-step tips for raising self-esteem and improving your life.

Brian Tracy is one of the world's leading authorities on success …
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Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness

The way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and…
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Pradeep's Fundamental Physics Vol I&II Class - 12 (Pradeep's Fundamental Physics Vol I&II Class - 12)
Key Features of Pradeep's New Course CHEMISTRY, Class XII (Vol I&II) (English) Language: English Publisher: Pradeep Publications Genre: Entrance Exams Preparation
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Atlas Shrugged, Part A
3.97 avg. rating
· 1088 Ratings
This is the story of a man who said that he would stop the motor of the worldand did. Is he a destroyer or a liberator? Why does he fight his hardest battle not against his enemies, but against the wo…
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides…
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Ogilvy on Advertising
4.18 avg. rating
· 7299 Ratings
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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Six Thinking Hats
3.81 avg. rating
· 6864 Ratings
The multi million-copy bestseller Six Thinking Hats by Edward de Bono, author of Lateral Thinking and I Am Right You Are Wrong, teaches you how to run better meetings and make better decisions. Meetin…
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Atlas Shrugged Part B
4.23 avg. rating
· 427 Ratings
This is the story of a man who said that he would stop the motor of the worldand did. Is he a destroyer or a liberator? Why does he fight his hardest battle not against his enemies, but against the wo…
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for st…
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Fluid Mechanics And Hydraulic Machines
3.95 avg. rating
· 598 Ratings
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing

When managers an…
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, y…
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Selling the Invisible: A Field Guide to Modern Marketing
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing inc…
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditi…
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The New Typography
4.12 avg. rating
· 905 Ratings
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in En…
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Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't

In Midas Touch, Donald Trump and Robert Kiyosaki ask the question: What’s an entrepreneur’s most important job? The answer: creating high-quality, stable jobs.
And in today’s marketplace, “jobs” are in…
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The Fourth Industrial Revolution
3.67 avg. rating
· 1789 Ratings
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundament…
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