Books similar to All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your…
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Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
How the world's leading innovators push their ideas to fruition again and again

Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses,…
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products…
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The Thank You Economy
3.84 avg. rating
· 10566 Ratings

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors…
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an…
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Ignore Everybody: and 39 Other Keys to Creativity
When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular…
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Contagious: Why Things Catch On
3.92 avg. rating
· 16136 Ratings
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others?…
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their…
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Free: The Future of a Radical Price
3.84 avg. rating
· 13387 Ratings
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to…
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into…
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no…
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The Personal MBA: Master the Art of Business
Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated…
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Buyology: Truth and Lies About Why We Buy and the New Science of Desire
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying…
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SPIN Selling: Situation Problem Implication Need-payoff
What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople…
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Ultimate Sales Machine
3.94 avg. rating
· 6275 Ratings
Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple…
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance…
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar…

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Rework
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Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's…
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Hooked: How to Build Habit-Forming Products
4.06 avg. rating
· 14806 Ratings
How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit?…
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Crush It!: Why Now Is the Time to Cash In on Your Passion
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It!
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Marketing Rebellion: The Most Human Company Wins
Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant…
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Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's…
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Purpose: The Starting Point of Great Companies
In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis…
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A Whole New Mind: Why Right-Brainers Will Rule the Future
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line…
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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic…
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Start with Why: How Great Leaders Inspire Everyone to Take Action
Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees…
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth.…
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.…
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now,…
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Good to Great: Why Some Companies Make the Leap... and Others Don't
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in…
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