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A Whole New Mind: Why Right-Brainers Will Rule the Future

3.94  ·  Rating details ·  26,518 ratings  ·  1,933 reviews
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fu
Paperback, 275 pages
Published March 7th 2006 by Riverhead Books (first published March 24th 2004)
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Jun 16, 2019 rated it it was ok
Shelves: mpd
If you have read anything about the rise if design in business, ignore this book. I was assigned it for school and basically was able to skip the entire thing. I was disappointed my program assigned this.14 years ago, at publish time, this was ground breaking. Now: table stakes.

TL;DR: creativity is an essential skill as it will be the last thing automated, and it is what drives breakthroughs.

If you find this ^ intriguing or surprising, read the book. If not, skip to the “portfolio” chunks of se
May 23, 2008 rated it did not like it
Recommends it for: my enemies, self absorbed petty bourgeois functionaries unconcerned with global poverty
I hate this book and want to set it on fire.

No, seriously. Daniel Pink takes a bunch of self-evident ideas, hammers them togethers with some feel-good rationale, and writes a pampered, whiny how-to of middle class comfort telling us to use our right brains to stay competitive and maintain our middle class relevance.

His examples are trite and his sources appalling--looking at the selections at your local suburban Target is not the way of justifying your belief in a culture of abundance, you self
Bill Kerwin
Jul 12, 2008 rated it liked it

A very popular business book--at least it was ten years ago--claiming that because of abundance, Asia and automation, right-brained abilities are now becoming even more valuable in the workplace than left-brained skills. He presents right-brained abilities in categories, and offers exercises to help develop such skills.

Disregarding the fact that neurobiologists now believe these skills have little to do with a particular hemisphere, I agree with the thesis of this book, and thought that the pre
Jul 20, 2010 rated it it was amazing
I’m a “right-brainer”. In the language of Myers-Brigg’s typology, I am an extreme INFP, an introverted feeling type (heart vs. head), with strong leanings towards intuition (vs. sensing), and perceiving (vs. judgment). As an “intuitive”, I make all sorts of connections, linking ideas, and often jumping from one thought to another. Trying to keep up with me in conversation, people sometimes say that I am “all over the place.” This typology has not always served me well in my career, particularly ...more
May 21, 2008 rated it liked it
Recommends it for: insecure lefties :)
Recommended to Kelly by: Heggel
Shelves: 2008
Daniel Pink’s A Whole New Mind makes many excellent points. Unfortunately, it suffers from an awkward and unconvincing metaphorical framework.

Chapter 1: Right Brain Rising

Pink starts out explaining about the brain’s left and right hemispheres, and how each side is responsible for different cognitive activities - the left hemisphere tends to be responsible for sequential logic, analysis, and language; the right hemisphere for holistic reasoning, pattern recognition, emotions and body language. So
Aug 10, 2010 rated it it was ok
After enjoying Drive this book was surprisingly disappointing. The basic line is that if you are doing something that can be done by computers or more cheaply by Asian workers then your job probably doesn’t have a future. You are probably doing something much too ‘left-brained’ and you need to start doing something more ‘right-brained’.

This guy really does like to categorise ideas – he has six main categories in this one that you need to be good at if you are going to make it in the new world o
Richard Newton
Well written and easy to read, with little to disagree with, but nevertheless a book I find difficult to rate at more than 2 stars.

I enjoyed the first 60 or so pages which introduce Pink's argument that we need to make better use of our right-brain characteristics and move away from our over-reliance on left-brain thinking. Fortunately, Pink has done some research and is not presenting a typical simplistic view of right and left brains. He acknowledges we need to use both, just a bit of re-balan
Ashok Rao
Apr 22, 2019 rated it it was amazing
This is a very important book and I strongly recommend it. If you are a teacher you can recommend it your students and as a parent you can gift it to your children. Daniel H. Pink not just talks about "why" but he gives equal importance to "how" too. In short why right-brainers will rule the future and how to engage the right hemisphere. This book is full of exercises and resources and you would immediately want to start exercising your right hand side of the brain. ...more
Jun 06, 2011 rated it it was amazing
This book was better than what reviewers and critics were saying about it.Daniel makes it completely clear that to survive in the conceptual age, we need to harness the power of our right brained cognitive abilities. In concordance, left brained cognitive abilities have simply grown obsolete, completely vulnerable to the affects/threats of the conceptual age, because their working function can now be either be automated, shipped off to foreign grounds (due to globalization), or be terminated bec ...more
Aug 01, 2007 rated it really liked it
Pink's proposal is a touch idealistic, but the vision he paints is promising. Basically, since automation and outsourcing to Asia can now accomplish lots of left-brain heavy jobs (computer coding, etc.) and since affordability of so many products has freed up some of our time and energy, Pink suggests that future jobs (and happiness) will depend more on those who master six critical senses managed by the right side (the creative side) of the brain: design, play, story, symphony, empathy, and mea ...more
Pink has a fundamentally decent, and possibly true, point--that in order to succeed, today's workers need to be more creative than ever before, because all of the logic-driven drone-work will be done by, well, drones--but his point gets buried in this pop-psych, new-agey rhetoric. His advice on what sorts of traits will be necessary seem obvious to me--they boil down to play nice with others, make connections between people and ideas, and have fun--but he did lose me at the end where he advocate ...more
Sally Linford
May 28, 2008 rated it it was amazing
Although it goes against my principles to give 5 stars to a self-help book, I make an exception for this gem. It's fascinating and revealing, and full of hope for the future (there's a rare commodity). My book club really loved it--all of us.

Pink (yes, that's his name) outlines his vision for the next generation of world business trends in our "flat" world where automation, asia, and abundance have created new requirements for success--requirements that for the most part come out of the right br
Jan 09, 2008 rated it liked it
Besides having an author name seemingly borrowed from “Reservoir Dogs,” there is much to like in this popular business/pop psychology book. It posits a movement from an era when “Left-Brained” Knowledge Work was at a premium to one in which “Right-Brained High-Concept and High Touch” Work will be the demand opportunity. Computers and a global workforce have reduced the at home demand for knowledge work—computers do it massively faster and smart, English-speaking workers in West Asia and Africa d ...more
Jun 26, 2019 rated it it was ok
Daniel Pink’s argument is very simple; the dynamics of the corporate world are gradually changing, and soon enough, a large number of left-brain dominant workers will face the risk of losing their jobs because 1) workers with cheaper wages will take over, and 2) computers will be chosen over humans since they get things done faster; therefore, what we can do to adapt to this social transition is to put our right hemisphere of the brain into action. Essential abilities needed to activate the righ ...more
Feb 16, 2009 rated it it was ok
I was disappointed with this book. I must confess I did not finish it. I'm writing a review for the first 60%. I did learn some things. It has been a while since my psychology classes and I enjoyed the brain review. However, it degrades into a cheerleading book without much support. I lost interest at the point where he talks about the CEO who hires poets instead of MBA holders. I need a bit more support to the argument than I asked some rich guy. Are there any studies comparing the success rat ...more
Dec 13, 2010 rated it did not like it
While I'm sympathetic to the opinion that folks with creativity provide valuable services and will continue to be in demand, anybody with half a left brain can see that most of the arguments advanced herein are faulty or poorly supported. Most of the evidence offered is anecdotal. When the author does us the (occasional) service of providing a reference, it is usually a weak source, a secondary source, or a source completely unrelated to the fact/quote stated. There may be a decent idea in here, ...more
Fahima Jaffar
i first this book with interest, but then had to skim through the last 50 pages or so to finish it. Sorry Mr. Pink. The stories were fun to read, the numbers and data were interesting.. but couldn't buy your prophecy and share u your "pinkish" view of the future.
I believe our world is already run by a few R-Directed minds.. crazy ones indeed.
One more thing, maybe i'm just paranoid here, but in a way i felt that this book is directed to the westerners, while the low-waged asians are somehow obje
Jan 05, 2019 rated it it was amazing  ·  review of another edition
A very interesting look into the human brain... and how the touchy-feely part of the brain is re-making business, politics and science. It was well worth listening to. Stressed meditation and how the right brain thinking creatively affects life in the 21st century.
Lauren Deland
Apr 19, 2009 rated it liked it
If you are already the type to work through your ideas by sketching, dreaming, and creating, this book isn't likely to tell you anything you don't already know. You may, however, come away feeling a little smug towards the persistent chorus of voices that cast doubts on the aspirations of those drawn towards the arts and liberal arts studies.
That is, until you realize that Pink's assertion that "right-brainers will rule the future" isn't really substantiated in this book. Pink begins the book
Oct 10, 2012 rated it really liked it
Really loved this book. I found so many actionable items to push my own thinking further, in new directions. I even plan to develop a scrapbooking class around the information I learned.
Randa Elwakil
Oct 12, 2015 rated it liked it
This book has so many ideas for live your life much better.
Kater Cheek
Mar 27, 2012 rated it did not like it
Before I listened to this book, I took some online quizzes to find out if I was more right brained or left brained. Three quizzes said I was left brained, one said I was right brained. So when I say I didn't like this book, you can chalk it up to my left-brained narrow-mindedness.

Pink starts out his book with one solid premise: left-brained tech centered jobs are being outsourced overseas and taken over by computers. If you want to succeed, you need to learn how to be more in touch with the righ
Sakti Bagchi
Mar 12, 2018 rated it it was amazing
Eye opener! Beautiful read. It is meant for people in developed countries who are losing job due to young engineers from India, China, Taiwan etc. So this book suggests how to ensure they chose right kind of job so that they still have the upper hand. Like in art, design, architecture etc which are more right brain intensive activities. The philosophy is that anything that is logical can be learnt or automated but not creativity. Hence every engineer, later or to some extent doctor will lose job ...more
Prateek Jain
Jul 23, 2011 rated it it was ok
Recommends it for: No one.
Shelves: psychology
A Whole New Mind: Why Right-Brainers Will Rule the Future, by Daniel H. Pink is a text which examines why right brainers or people with more creative and artistic abilities are going to rule the future. His argument is that due to Abundace, Asia and Automation, Left-Brained people or people with technical abilities are going to loose their edge in the job market. The only solution for them to remain relevant is to pick up skills which are more artistic and creative to enhance their skill set and ...more
David Buckley
Rating = NO STARS

"BASELESS NEW AGE GOBBLEDYGOOK"(16) is how Pink describes other books about Right Brain superiority.

Apparently we're supposed to believe that what's true of all the others is NOT true about his book. His one is different! ... Only: It isn't!

It is, in point of verifiable fact, one of the most appalling pieces of drivel ever published. It's an insult to human intelligence. Which helps explain why business types -- the ultimate example of the Herd Mind at "work"-- have flocked to
Michelle Only Wants to Read
I had all sorts of fun with this title.

Being naturally right brained (Go, Lefties! Go!), I was excited to find out why and how my species would take over the world. The book was very informative and it approached the subject from a wide array of perspectives, including psychology, neuroscience, and economics, among others. It suggested activities to practice the concepts learned in each segment, and provided a list of books and websites to further exploration.

Somewhere around disc No. 2 he pro
Debra Parks
Apr 19, 2011 rated it it was amazing
For the first time in my life, I felt like someone was actually saying not only do I have skills, but they are important. For all of my life the very idea of performing process-driven work has caused me mental hives. I was made to feel somehow deficient if I couldn't stay attuned to the task. In fact, one teacher, who I will call Mr. Bologna MaHohney, told me I would end up on the street if I didn't learn to color inside the lines. (Ok, he didn't exactly say on the street, but that's what he mea ...more
K's Corner
Mar 23, 2015 rated it really liked it
I'm glad that I didn't let the mixed reviews sway me into not reading this book. It is actually a pretty interesting read.

The author's key message is that the Right-brain traits and capabilities will be ever more important to succeed in this age of information, what he calls the Conceptual Age. He is not diminishing the importance of L brain traits which have landed us where we are today, but they need to be supplemented.

The book is divided into two parts. The first part starts out with a diffe
Sep 07, 2013 rated it liked it
The subtitle "Why Right-Brainers Will Rule the Future" gives the impression that left-brain thinking (e.g., logic, data, and analytics) will become irrelevant in the future... to be replaced by right-brain thinking (e.g., design, empathy, and creativity). And throughout the book, the author is biased towards right-brain thinking. He gives lots of anecdotal assertions, rather than facts or data. For example, one of the reasons why Apple products is so appealing is its design, not its speed and me ...more
Begüm Saçak
Pink's central argument in this book is related to the future of jobs and how they will be mostly carried out by computers or cheap labor from Asia, which is, I think, an almost realistic portrait of the future. Unfortunately, it does not seem to be easy to switch using right-brain after being advised to use your left-brain to succeed in the harsh economic world out there. When I was reading this book, I realized though it is sometimes hard, it is easy to do things that require logic and certain ...more
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Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.

WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.

Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His

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