Are you raising money for a nonprofit organization with a small development office or no paid fundraising staff? Do you want to raise more money? Are you stuck in a rut with your fundraising program? Do you want to feel motivated and re-energized about fundraising? Do you need an action plan? 50 Asks in 50 Weeks will help Raise more money; Create a basic development plan; Identify new prospects; Ask for gifts more frequently; Review the basics of fundraising; Work with your board on fundraising; Hire your first development staff member; and Work as a cohesive development team with your executive director, development staff members, and board members.
This is a must-read for all board members of small non-profits and still-in-the-green executive directors. While I do fundraising for a living, it was informative to read through this and know I have the right idea all along how this works. Amy Eisenstein included real world scenarios, great practical tips, and simple worksheet templates that can be used for identifying and cultivating prospects, numbers of solicitations, and more. If there has to be ONE fundraising book for board members who are newbies, this is it. Short, concise, and easy.