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Understanding Popular Culture

3.84  ·  Rating details ·  195 ratings  ·  14 reviews
What is popular culture? How does it differ from mass culture? What do popular texts reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as jeans, tabloid newspapers and TV game shows. Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist soci ...more
Paperback, 206 pages
Published August 1st 1989 by Routledge (first published January 1st 1989)
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Average rating 3.84  · 
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Rene Stein
Jun 09, 2019 rated it did not like it
Dočetl jsem knihu jen proto, že duševní utrpení také patří k životu. :) A tenhle simulátor je pořád lepší, než poslouchání nalitých politizujících štamgastů v hospodě. O málo, ale je. Z recenzí jsem získal dojem, že v Čechách vyšlo kultovní dílo. Fiske má pár dobrých postřehů k populární kultuře, ale za vše zajímavé v teorii vděčí Barthesovi a dalším veličinám. Když k Barthesově rozlišování mezi texty ke čtení a texty ke psaní přidá Fiske texty k produkování, nepovažuji tuhle distinkci za oslňuj ...more
Carljoe Javier
Aug 14, 2011 rated it it was amazing
This is a compelling, theoretically driven book that can be picked up and read by pretty much anybody. Fiske presents amazing and brilliant ideas, but offers them to us in sleek, cool prose that makes for great discussion. I especially like how he asks us to approach our readings of popular culture, and notable in this book is how well it has aged. Even though it was written more than two decades ago and references old material, its readings and analyses are still sharp and can be used in readin ...more
Fraser
Apr 19, 2013 rated it really liked it
Pretty much a classic regarding popular culture studies.

Seems to have gone off the boil so much now which is a pity, as Fiske clearly demonstrates it is an exciting and vibrant area of study, even if some cannot take it seriously.

Fiske's views are still relevant today, although as we know, the subject matter morphs and moves on, the underpinning rationale of study remains very similar.

Classic text, and the accompanying "Reading the Popular" helps shape this by expanding on the concepts and bring
...more
Miloš
Sep 26, 2017 rated it it was ok  ·  review of another edition
Shelves: pdf
Considering it also a useful insight into popular culture and it's powers, I will let myself call it off as overly optimistic and boring attempt at structuring what happen to be also my views, a sober piece of cultural analysis, rather than a source of new knowledge. I found the book boring most of the time. I feel it communicated what's very close to the surface and obvious, it failed to produce the wow effect that would usually stick me to the book, it took me a vast amount of time to read it, ...more
Seneda
Jun 18, 2020 rated it it was amazing
This is a really good book to talk about; even more nowadays. I was positively surprised by it, and I believe it does just what it intended: to be a debate starter, a point maker. Certainly since this book came out we have not seen -- At least I did not, in the academic contexts that I am part of -- theses ideas circulating very much; which is a shame, as they are so powerful and relevant.
Margaret
Jul 25, 2017 rated it really liked it
Why didn't anyone put this in front of me the second I started writing about Choose Your Own Adventure books and Dolly Parton (say, 2001?)? So clear, so necessary, I feel like a fraud teaching for so long without reading this.
Dennis
Feb 08, 2018 rated it really liked it  ·  review of another edition
KONIEC. UDAŁO SIĘ!
Tito Quiling, Jr.
Jun 26, 2016 rated it really liked it
A recurrent title in media studies and important readings on popular culture, this accompanying work to Reading Popular Culture zeroes in on various phenomena and products such as televisions, carnivals, soap operas and movies, even jeans. In this line, the work also looks into the "practice of everyday life"--to borrow Michel de Certeau's term and how as consumers, others may readily submit to the given message while some tend to resist the norm by breaking or altering some of the general featu ...more
Jason
Though helpful and informative, I felt that it shows its age, and the points that he makes that are transferable and applicable to a modern popular culture were hard for me to spot. Perhaps, though, it was my late-night reading for a class that made me feel this way.
Caleigh Gran
Jan 22, 2013 rated it really liked it
Shelves: for-school
This wasn't exactly a fun or entertaining read, but definitely useful and serves the purpose for which it was intended.
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John Fiske (born 1939) is a media scholar who has taught around the world. He was a Professor of Communication Arts at the University of Wisconsin–Madison. His areas of interest include cultural studies, popular culture, media semiotics and television studies. He is the author of eight books, including Power Plays, Power Works (1993), Understanding Popular Culture (1989), Reading the Popular (1989 ...more

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