New Design: Amsterdam: The Edge of Graphic Design

by James Grayson Trulove (Editor)

The New Design series celebrates some of the finest graphic design talent from cities around the world. Fresh, eye-opening and informative, this series introduces valuable new collections of work for design enthusiasts to savor, from advertising and media aficionados to artists, educators, students, and all those with a keen interest in contemporary graphic design. This unique series is an insider's guide to the designers and design firms that are making a reverberating impact on the industry worldwide. New Amsterdam focuses on 25 designers whose work is pushing the design envelope and is unique to the Dutch aesthetic. Featuring a range of work from posters to web design, to brochures, letterheads and packaging, this book illustrates how Amsterdam continues to be a leader and innovator in the design industry.

208 pages, Paperback

First published May 13, 2001

Reviews

[Ashley]

For some reason I thought of architecture when I saw this book. I'm taking a trip to Amsterdam soon and thought it would be nice to study the buildings and Bridges and whatnot. Yeah, that's not what this book is about. That being said, it's still very enjoyable. I don't understand graphic design AT ALL and I still enjoyed it. I only rates it down one star because you can't really understand half of the book without being part of the Amsterdam culture - there are too many "inside jokes" a common reader can't understand. Other than that, this was a lovely read and very interesting view of a side of Amsterdam I never would have considered.