Research Methods in Business Studies

by Pervez N. Ghauri, Kjell Gronhaug

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides

288 pages, Paperback

First published January 28, 1994

Reviews

[Rabab Boulaich · Rating 5 out of 5]

My new best book I have ever read about Research Methodology in Business...! It has a bit of everything that one may not need to search for further readings elsewhere.