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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
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Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

3.8  ·  Rating details ·  1,162 Ratings  ·  109 Reviews
Today everyone – whether they know it or not – is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.  Simply put, if you can’t tell it, you can’t sell it.  And this book tells you how to do both.

Historically, stories have always been
Hardcover, 272 pages
Published March 1st 2011 by Crown Business (first published January 1st 2011)
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Antoinette Perez
Aug 06, 2012 rated it liked it
As a reader, there is work to do. There are a number of distractions to work through: the author's penchant for name-dropping; stories to support the author's points that are so long that you forget the original point he was trying to make; many outrageous opportunities for the author to insist that a company's wild success or magnificent turn-around hinged on That. One. Story.

The author predictably (and sometimes confusingly) tells stories to illustrate his theories about the power of story in
Agustinus Wibowo
May 01, 2013 rated it it was ok
A book on storytelling, but its greatest failure is the storytelling itself. The author emphasizes that good story should have compelling beginning, but the opening chapter of the book is extremely boring (was that Mandalay? Major league? Minor league? Whatever!), and the following chapters also made me fall asleep (at least 4 times in 2 hours!). Every point has very long anecdotes which came from the author’s own experience, but the anecdotes are too wordy (very distracting) and too much of nam ...more
Sep 20, 2012 rated it it was ok
This may be called "Tell to Win", but the weakest part of it is the story telling. There are some good ideas in here, and the thesis of the thing is good, but the pattern of explanation gets really monotonous.

Gruber's pattern is basically
* Here's my point (good)
* Here is some obvious name dropping (whatever)
* Here are some anecdotes which make my point (gets boring)

To save you the trouble of reading the book, the main idea is that human beings are hard-wired to learn, and be persuaded by, the
Tyler Hurst
Mar 20, 2011 rated it liked it
Less instructional than I expected, which I got over quickly.

Really a recap of all the stories the author used to achieve success in his life, with some cursory learning points thrown in at the end of the chapters.

The content is good, but, although the author is quite good at at least sounding humble, it reads like a "i'm successful and here are the highlights why" than a "how to tell good stories" book.

Don't take my three star rating as negative, as I did enjoy the read, but was more entertain
Apr 29, 2011 rated it liked it
Shelves: business
I was looking for a book like this, so I'm glad someone wrote about the importance of business storytelling. Maybe I'm just sensitive to name-dropping, and I'm sure Mr. Guber just hangs out with the kind of people that are household names - but oh man cut us a break. It was more distracting than anything else when he told stories about famous people, and I think it actually undermined the message bit, making it seem less academic. Also, a bit trite. But still worth a quick read.
Jul 12, 2012 rated it liked it
Peter Guber spoke at a conference I was at and then gave us all one of these books. I read it on the plane ride home and it's pretty interesting. Mostly stories about Peter's life and how they can be related to sales and / or life in general.

You don't have to read this book because I can tell you what's it about in a few sentences. A rock is just a rock until you call it a "pet rock". Then it has a story. You just bought the story, not the rock.
Dennis Fischman
Aug 06, 2013 rated it liked it
Shelves: nonfiction
Fifty pages into Peter Guber’s acclaimed book Tell to Win, I was getting more and more upset. Where were the women?

Not in the blurbs on the back cover: from Roger Ailes to Mohammed Yunus, all men. Not in the many stories that Guber told to “connect, persuade and triumph with the hidden power of story” (the subtitle of his book).

All of the stories he included were told by and about men. The exception that proved the rule was Susan Feniger, co-owner of the Border Grill chain…and her story was told
Mugizi Rwebangira
Jan 01, 2016 rated it really liked it  ·  review of another edition
The first time I read this book I didn't like it that much. It seemed a bit dry and not so memorable. After finishing it I didn't even remember anything about it except the main premise: Telling stories can help you be successful. I would have given it 2 or 3 stars.

But the second time I read it, I ended up liking it A LOT. I found it very insightful not just on the basic idea that storytelling is important, but also on HOW to tell a story in different situations, pitfalls to look out for and spe
Apr 09, 2011 rated it it was amazing
Peter Guber tells you everything except how to construct a story in this insightful, chatty, and ultimately fascinating work. Well, he says stories start with a complication, then raise the tension, then resolve it -- a beginning, middle, and end. But almost every other book on storytelling says the same thing, so that's hardly groundbreaking. What Guber is good on is setting up the atmospherics to tell a persuasive story. So, for example, he tells one on himself. When he went to lure Larry King ...more
Jan 31, 2016 rated it did not like it
Not very impressed with the overall content of the book. I found it very disconnected and lacking an overall theme. To sum it up - though this book is about telling story, it does not present itself as a story. I found this book going in all kinds of directions and not following a consistent theme. Though Peter has shared numerous stories in the book to reinforce the fact that "telling stories" can be of a great value whether in business, school or personal life but there are no take aways for a ...more
Nic Brisbourne
Oct 05, 2012 rated it it was amazing
Loved this book. It has transformed the way I think about presentations and pitches , or stories as I now think of them. I started using Peters ideas to good effect before I'd finished his book.

Key takeaways:
- a good story has crisis/challenge, struggle and resolution, and a hero
- create surprise by building expectation and then violating it
- look for a shared problem with your audience
- concentrate on the emotions you want your audience to feel to get their support, don't sell on dry facts, f
Rolando Gill
Mar 04, 2011 rated it it was ok
Wow! I tried to avoid the reviews because the book was highly recommended by someone I respect. It turns out the reviews were right. The author name drops so much that I got really bored listening to it. Some of the stories are good but they are long and they don't really reinforce the points he is trying to make. Long book that focuses mainly on reinforcing the coolness factor of Peter Guber. Yeah, yeah yeah you are cool and you met a lot of people and some of those stories are cool. But, that ...more
Rachel Blom
Feb 04, 2015 rated it it was ok
Let's summarize this book in one sentence: if you want to get people to do something, tell a powerful story that touches their hearts. Okay, done. That's really the core of this book and everything else is a lot of fluff, stories, and above all name dropping. It seems the author knows everyone and their brother and it gets really tiresome really fast. He has good stories obviously, but the point of each story gets kinda fuzzy after a while. Nevertheless, it's a quick read and it reinforces the i ...more
Sep 03, 2017 rated it really liked it
I really enjoyed this book. There were some interesting stories, apropos given the topic, and some very helpful tips for those trying to make an impact in the business world. I think this would be a valuable read for most people in a professional context no matter your level because at some point or another everyone needs to "sell" something, an idea, themselves, their team, their budget, etc. and the tools and techniques in this book will help target the audience to the seller's benefit. The ex ...more
Carlos J.
Sep 25, 2017 rated it it was amazing  ·  review of another edition
Clear. Rich. Engaging. Entertaining.

Masterfully using the art and science of storytelling, and openly sharing his learnings and experiences, Guber gives us a whole and powerful set of tools for using storytelling to win in business and in life. Great book!
Yelda Gürbüz Erdogan
"Why does story telling is important?" The book answers this question comprehensively.
Oct 06, 2017 rated it liked it
There are some good and interesting stories in this book, but it is essentially a fragmented business autobiography masquerading as a business development book.
David H Deans
Jul 19, 2013 rated it really liked it
Shelves: business
Peter Guber's account of his career in the entertainment industry is very insightful. Read this book to discover the hidden power of storytelling, and also learn how sometimes the most simple ideas - when executed well - can catapult your career in a legacy company, such as a major player in the traditional motion picture industry.

Peter's honest assessment, of his numerous successes and failures, is a testament to his accomplished career as a man of action. His point of view perhaps can be summe
Blog on Books
Mar 18, 2011 rated it really liked it
Peter Guber is an emotional guy. In addition to his networking skills, honed through his high profile jobs at Sony Pictures, Casablanca Filmworks and his own Mandalay company, Guber resonates a keen sense of passion about all he does.

When Guber, along with former partner Jon Peters, were tapped to run Sony’s high-powered, motion picture unit, they became the target of widespread stories about the excesses of Hollywood and how the Japanese got hosed in their attempts to “buy America.” The culmina
Jun 16, 2011 rated it really liked it
I normally don't read business books or show business books. This was both, but told in such an unusual fashion that I found it to be intriguing.
Peter Guber has been part of the entertainment industry for decades, and used this book to share his enthusiasm for the concept of story and storytelling. During the course of the book, he uses examples from his own life and from the lives of the "rich and famous" about how story or the failure to use story has affected their business endeavors.
Many Hol
Derrick Trimble
Jan 03, 2014 rated it really liked it
As a screenwriting novice, I'm a little embarrassed that I didn't know about Peter Guber. Even more so as I flicked through this book with breakneck speed devouring the stories of one of Hollywood's most well connected people. Guber's book is rich in anecdotes of regarding the power of story through personal interaction with some incredible people.

Normally I don't like name dropping books, because as a Normal Joe I don't have stories like Guber's to tell. In this case, however, I was delighted
Kevin Mogee
Aug 07, 2012 rated it it was ok
I wanted to like this book so much more than I did. The concept is great and the results speak for themselves, but the author's constant name-dropping was more than a little annoying. It almost became laughable when his story about Fenway and being entertained by the new owner of the Red Sox just happened to coincide with Jon Lester's no hitter. Clearly the story is more important than the truth. But I guess that's kind of the point and to be expected from a Hollywood guy.

Don't get me wrong, th
Feb 19, 2011 rated it it was ok
I felt like the author focused more on anecdotal evidence rather than practical instruction on how to craft a compelling story in order to serve a reader's cause. Some of the stories were interesting in and of themselves, but didn't really provide a unique insight that helped me to do my own storytelling. Moreover, the author seems obsessed with dropping names. Nearly every story he shares is a story from someone famous. Certainly, a celebrity or CEO is going to have a certain pull that the comm ...more
Mar 02, 2013 rated it liked it
I listened to this book rather than read it. I was overwhelmed with the name dropping with movie and entertainment celebrities and often felt the book was about bragging rather than telling powerful stories. About halfway through I got past being star struck and began to feel the rhythm of the lessons. Perhaps the visual structure of printed pages would have provided a better tool for retention and application. I can recall the stories because of the famous characters, but not the lessons of "th ...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Storytelling para el éxito, de Peter Guber.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: habilidades directivas, hablar en público y hacer presentaciones, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro Storytelling para el éxito, Conecta, persuade y triunfa gracias al poder oculto de las historias: Storytelling para el éxito
Ryan Anderson
Apr 21, 2015 rated it really liked it
This book is amongst a few I've read (and will be reading) that have encouraged me that there is an enjoyable art to winning people over, and that you don't have to be a shark to do it. Often, the first hurdle is much closer than you might think: your manager or CEO, or even a family member. Learning to think of pitching an idea (whether sales or changing existing systems that desperately need overhauling) as a story that involves the listener is just one of many helpful tools that can help to i ...more
Jan 04, 2012 rated it liked it
Entertaining and someone informative book about using storytelling as a business tool. Guber uses stories from his own life to illustrate his message, which is - use stories from your own life to illustrate your message.

At several moments in this book, I was a little annoyed by the amount of name-dropping the obviously well-connected Guber does to make is points. But I kept reminding myself that he was telling the stories he knew, just like I would likely do (though my stories would never be qui
Jan 17, 2012 rated it it was ok
Basically a collection of stories about telling stories from someone who has met a LOT of famous people like Steven Spielberg, Nelson Mandela, Famous Amos guy, Fidel Castro. It's like some gigantic who's who list. I didn't find many new secrets of storytelling but the points are good ones, like the importance of common ground and how good storytelling is not just about you but also about paying attention to your audience. And the overall point (the importance of storytelling) I agree with, and s ...more
Feb 25, 2012 rated it really liked it
Recommends it for: public speakers and business professionals
Recommended to Laura by: found it while search library catalogue
Peter Guber's book is about learning to tell stories to bring success into your life. It is a book I will read again more slowly so I can digest the author's message. It has changed my perspective on how to connect with people I meet for the first time, especially if they are someone I want to do something with or for them. I also think I can use the ideas of telling stories online to create an emotional connection with my readers. I have portrayed 'Characters of the Past' in order to bring hist ...more
Marquita Herald
Jun 04, 2012 rated it really liked it
Peter Guber draws on his life in the entertainment industry and extensive business experience to make Tell to Win come to life. The book is filled with interesting stories about how his success was totally dependent on telling the right story. He also shares some failures which were primarily because he failed to craft a good story.

The book is not a how to manual, but there are plenty of lessons scattered throughout the book on the essential elements necessary for crafting and telling a story.

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“Stories are not lists, decks, Power-Points, flip charts, lectures, pleas, instructions, regulations, manifestos, calculations, lesson plans, threats, statistics, evidence, orders, or raw facts.” 0 likes
“Non-stories may provide information, but stories have a unique power to move people’s hearts, minds, feet, and wallets in the story teller’s intended direction.” 0 likes
More quotes…