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Introduction to e-Commerce [with PowerWeb Access Code]

Jeffrey F. Rayport, Bernard J. Jaworski

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Intended to be the first course in marketing, this text covers e-commerce. Suitable for the faculty who want to teach an introductory class on e-commerce, this work focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, and public policy issues.

512 pages, Paperback

First published August 13, 2001

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Jeffrey F. Rayport

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December 15, 2014

i love this book, 'cause it helps a lot for student

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