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L'arte di avere sempre l'ultima parola
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L'arte di avere sempre l'ultima parola

3.75  ·  Rating details ·  2,646 Ratings  ·  282 Reviews
Jay Heinrichs insegna a districarsi tra i trabocchetti della comunicazione non verbale e a fare propri con semplicità i cardini della retorica classica, svelando che politici, autori, personaggi televisivi e star del cinema o della musica se ne sono sempre serviti per ottenere il più antico degli scopi: fare di testa propria. Così si scoprirà che fanno parte degli omerismi ...more
Paperback, 378 pages
Published 2008 by Kowalski (first published February 27th 2007)
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Pouting Always
I hate the writers voice and writing style and I am so tired of these accessible books being about ten pages of content inflated with real life anecdotes as if they prove anything. How can you do that in a book about rhetoric and logic fallacy especially. Also it wasn't structured very well and was a little sporadic and made use of all these things in a manipulative way and even praised being manipulative. There are way better books on rhetoric honestly so choose something else instead that isn' ...more
Dec 18, 2008 rated it really liked it  ·  review of another edition
This is a highly competent introduction to the ancient Greek and Roman art of rhetoric -- or, as the author is fond of saying -- verbal ju-jitsu. It's that kind of irritating cheerful trendiness that prevented me from giving the book 5 stars. The author is determined to make the book funny and cute. He tells many stories on himself where his attempts at...verbal ju-jitsu...backfire amusingly, usually because his wife sees right through his feeble attempts to manipulate her. All of that got tires ...more
Aug 31, 2011 rated it it was ok  ·  review of another edition
Shelves: nonfiction
For an accessible, engaging, and non-textbook book about rhetoric, I found it very successful. The examples are relevant and Heinrichs creates more memorable names for the Latin rhetorical terms. He gives rhetoric more applicability and relevance to our lives by exposing how it used in popular culture. I learned quite a bit from the book, even if it jumped around a lot.

However, I got quite annoyed with Heinrichs' narrative voice by about halfway through the book. At first, I really enjoyed the h
Jun 09, 2012 rated it did not like it  ·  review of another edition
If you think of the word argument as a series of logical steps connecting premises to a conclusion, then this is not the book you're looking for. And if you think of arguments as opportunities to work together to discover truth, then this book will likely leave you very disappointed.

Let me just share a few of the gems that you can expect from this book:

[The happy couples] manipulated one another. That's a good thing. While our culture tends to admire straight shooters, [...] those people rarely
Steven Ackerley
Jul 30, 2011 rated it did not like it  ·  review of another edition
Can I give ZERO stars?

One of only three books I have thrown to the floor in disgust and have no intention or desire to ever go back to it.

The writer comes across as patronising and smug, and he appears to love footnotes so much he actually sticks them in amongst the text in little, annoying box-outs.

The only funny bits in this supposedly humorous book are the Simpson's quotes, so go watch Homer instead.
Oct 14, 2014 rated it did not like it  ·  review of another edition
I couldn't do it. I couldn't finish it, even after slogging through 200 pages. The book is filled with valuable information, but the author's writing style is intolerable. Filled with pop culture references and anecdotes from his family, it's like listening to a guy at a party who is incredibly proud of himself and won't shut up even though no one is laughing at his jokes. For instance... I started leafing through the book, flipped pages, closed it. And then I read the blurb on the back which he ...more
In his book Thank You for Arguing Jay Heinrichs teaches readers about the art of argument. He details the tools and techniques necessary for persuasion, and branches out into the overall importance of rhetoric in contemporary society and in our daily lives.

Thank You for Arguing served as a great guide to the many terms, tips, and tricks of argument. Heinrichs keeps his tone light to avoid boring his readers, and even points out how he utilizes rhetoric in his own writing throughout the book. Whi
Jun 30, 2008 rated it it was amazing  ·  review of another edition
Recommends it for: Anyone writing a speech; Anyone who ever makes an argument or is persuaded to do anything
Recommended to Matt by: Becca
Excellent book! For those of us who took literature instead of rhetoric in college (ehem, yeah), it's a great intro to the mysterious dark art. Heinrichs humorously illuminates the nuts and bolts of argument, the art of persuading an audience to change its mind or mood or to get it to act. He gets you to remove yourself from argument and become a third party observer. What are the speaker's goals? What does he want me to think or do about something? Is he appealing to my feelings, logic, or his ...more
Kathryn Patterson
This is perhaps the most interesting child-rearing book I've ever read. Why? Because you learn how to teach your children to debate with you.

The title, "Thank You for Arguing", is slightly misleading, because the author, Jay Heinrichs, is attempting to dissuade people from the common reaction of blind arguing. Instead, Heinrichs wants people to learn how to debate again, how to listen to each other's statements and respond accordingly.

Personally, I learned a lot about debate, and how to presen
Jun 05, 2017 rated it really liked it  ·  review of another edition
Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson can Teach Us about the Art of Persuasion is available in e-book and paperback. It is written for teens and adults who are interested in learning the skill of debate and is recommended reading in some AP English classes.
In Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson can Teach Us the author Jay Heinrichs teaches readers how to win arguments and get what your point across.
Some topics discussed are:
Set Your Go
Blaine Duncan
Feb 18, 2017 rated it really liked it  ·  review of another edition
While it took me a while to read this (and it's not longer than any average book), I am glad that I read it. The information I gleaned about rhetoric and argument--written in a fun, interesting manner--made it worth the time. I don't know that I would recommend this one to just anyone, though.
Ivan Lozano
Jan 26, 2012 rated it it was amazing  ·  review of another edition
Shelves: non-fiction
Rhetoric has earned a bad name in past years. Deservedly so, no? After all it's how dirty politicians and vicious salesmen trick us into doing their will right?

Well, not so. This book picks up rhetoric from the dumps, gives it a shower and a shave and shows us the other side of rhetoric; the one that helps us get the best result out of every argument, that teaches us how to explain ourselves clearly and empathically and, perhaps most important of all, provides the perfect vaccine for the shady u
Oct 15, 2016 rated it liked it  ·  review of another edition
Shelves: resource, argument
For being a book about argument, this book is quite uneven and wildly unfocused. The author seems to have a haphazard approach to explaining various points of argument and rhetoric and jumps all around in his discussion. Just when he is coming to a point, he ventures off and gets sidetracked on something else. For that reason, it was really hard to get into this book.

Additionally, the examples and analogies he uses for appeals or persuasive strategies are either repetitive or overly simplistic
Mar 26, 2015 rated it did not like it  ·  review of another edition
The very best college class I took was Dr. Bertonasco's rhetoric class. Dr. B was a stern taskmaster and a hard grader-- and I learned so much about polishing self-expression and about analyzing other's expressed opinions. Valuable lessons for the academic life and for real life.

I hoped to find a book that would return me to that classroom and help me recall the skills I so appreciated. This book is not that one.

This book is less about the well-reasoned argument than about clobbering anyone who
Andrew Gallagher
This book does have some value, though you have to wade through the mud to get it.

Rhetoric is an interesting and valuable subject, perhaps it was my mistake to pick up a book that was clearly going to take a light approach on the topic. As a man who enjoys Aristotle, and watched the Simpsons growing up, I thought this may be a fun way to reinforce what I know about Rhetoric, and add to it in a fun way (the cover states 'What Aristotle, Lincoln, and Homer Simpson can teach us about the art of pe
Nguyễn Trung
Jun 10, 2016 rated it really liked it  ·  review of another edition
The first half was frankly quite tedious and confusing, with the author jumping back and forth between concepts instead of laying out information in an orderly and systematic way. The small information boxes popping everywhere served more as a distraction, providing rather minimal value for the damage they cause to the reading flow (well, to be fair you can skip them entirely, but duh).

However, things picked up in the later half, starting from Advanced Offense. Here the author provided interest
Aug 27, 2008 rated it liked it  ·  review of another edition
Recommends it for: those looking for a basic rhetoric book.
My boyfriend gave me this book because it's a rhetoric book, and being that I majored in Rhetoric in college, he thought I'd enjoy it.
Overall, I enjoyed reading it. The chapters follow a format that I would have benefitted from during study sessions during my introductory days in the department. A good, but selectively incomplete foundation for argument, the book provides quality information but failed to keep my attention. When I read parts of the book aloud to my boyfriend, I could see him gr
This book really opened my eyes to rhetoric-it is the art of persuasion. The book takes you through an in depth analysis of the topic and applies each persuasive skill to a real life application. The book challenged me to think about persuasion in totally new ways. Rhetoric once was the main focus of liberal education. Our founders were well versed in it as well. Some of its morally questionable aspects perplexed me and forced me to reassess my position. It's really worth the read (and if you're ...more
Chloe  Bright
**Marked as read at 51%**

Due to constantly being behind all year long on my reading challenge and not being able to catch up, I am going to mark this book as read. I cannot give it a fair rating because I did not complete it yet. My teacher said we will continue reading it throughout the school year, but who knows if/when we will ever finish reading it. I am just going to mark this as read because I have read half of it and did all the reading for this that was required of me (and also mainly be
Sep 04, 2009 rated it it was amazing  ·  review of another edition
As a teacher of high school rhetoric I found this a great book that explains the classical art of persuasion. He uses many great examples from history, his personal experience, politics, television and other things in our culture. He has a funny sense of humor and gets his point across well. It is well organized and he uses sideboards to give other facts or definitions which were helpful. I will recommend this to those who know nothing about rhetoric and also to my students.
Ashley Bogner
I read this for one of my classes. The author gives some interesting tips on being an effective speaker/writer, but unfortunately, his manipulative tactics and inappropriate remarks kept me from enjoying it.
Lizzie Upchurch
Jun 16, 2015 rated it liked it  ·  review of another edition
Recommends it for: Alicia Upchurch
It wasn't bad for a non-fiction book. I now know how to irritate my mother in many new ways but it also taught me that there's a difference between fighting and arguing.
Gooshe Net
"Rhetoric can be-often is-a destructive force. That alone is reason enough to learn it, if only to inoculate ourselves against its manipulation. but rhetoric also offers the most healing power I know. I honestly believe it can save our civilization."
Angela Blount
3.5 Stars

An accessible intro to the Greco-Roman art of rhetoric.

(Suggested Honest Subtitle: Using “verbal ju-jitsu” to get your way.)

The author endeavors to teach readers the difference between fighting and arguing—and in this I believe he succeeds. If little else is accomplished, readers should walk away with a solid grasp on the three primary avenues of persuasion: Ethos (ethical appeal/credibility), Pathos (emotional appeal), and Logos (logic)… as well as some idea of which would be most eff
Aditi Chincholi
May 26, 2015 rated it liked it  ·  review of another edition
Shelves: ebook
This is a good, light read on the various techniques of the art of rhetoric without being taxing on the brain. I can't say I'm fully convinced of the effectiveness of some of the techniques, but it was nevertheless quite insightful in unveiling the omnipresence of subtle psychological influences that continuously work around us all the time.

Of course I'm concerned about the moral ambiguity of it all. I'd like to believe most of normal rhetoric is executed at a very subconscious level although I
TJ Wilson
The sidebars are a little much. Too many sidebars make for too much disjointedness. I don't do well when people I'm conversing with have side conversations. Don't do it with writing![return][return]On the whole, the examples (good for people who know 90s culture and movies, otherwise...) and terms are all in here. It's a little hard to digest. Took me a good two weeks to slog through it. But there are some interesting bits in here.[return][return]I applaud the author's call to inculcate everyone ...more
Annette Roman
Jun 22, 2010 rated it really liked it  ·  review of another edition
Shelves: re-reading
An interesting addition to the zillions of books I've read on logic and negotiation. Acknowledges the legitimacy of rhetorical techniques as simple as picking the right time to bring something up. A little too cute with it's caption asides (TRY THIS AT WORK...) and self-referential, but easy to follow and absorb. I appreciate too the point that learning the Greek terms for rhetorical techniques isn't strictly necessary to understand and remember the concepts, since in the original Greek the term ...more
May 30, 2008 rated it it was amazing  ·  review of another edition
Recommended to Rebecca by: Jeremy D.
What a great book! Half textbook (Cicero and Aristotle and their serpentine rhetorical terminology are the real stars)and half handy and hilarious how-to guide, it was a fun, entertaining, and educating read. Educating in the best sense-- the author reveals the amount of persuasion we actually undertake daily, breaks the art of persuasion down into its parts, and gives the readers the skills to de-code others' persuasive techniques (you can become a liar-detector) and communicate your ideas clea ...more
Jun 28, 2015 rated it really liked it  ·  review of another edition
Really enjoyable read. Heinrichs' writing is a great blend of education and humor, bolstered by anecdotes, pop culture, and history. This is definitely one of the books you sit, chew, and mull over, then flip back through to attempt to digest the points. As Heinrichs emphasizes at the book's conclusion, practice is what perfect rhetoric. The book is a great start, and it provides jumping off points for that necessary practice in its appendices. Great read for people (like me) who argue for a liv ...more
Mar 27, 2008 rated it it was ok  ·  review of another edition
Recommends it for: students of human nature and interaction, aspiring snobs, those who are being manipulated!
Recommended to Angela by: Michael
Shelves: ditched
Interesting, but it leaves a bad taste in my mouth. He's erudite and well informed, so I'm sure I could have learned more from him by reading the second half of the book - but he's also long-winded and... at least comes across as being manipulative. Actually, he probably would admit to being manipulative, and then ask, "what's wrong with that?!" I actually probably would have read more if there hadn't been too many other lovely things to read in the world - and an overdue notice from the library ...more
« previous 1 3 4 5 6 7 8 9 next »
  • A Handlist of Rhetorical Terms
  • A Rulebook for Arguments
  • How to Win Every Argument: The Use and Abuse of Logic
  • Classical Rhetoric for the Modern Student
  • Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language
  • A Rhetoric of Motives
  • The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
  • Lying: Moral Choice in Public and Private Life
  • Style: Toward Clarity and Grace
  • The Art of Rhetoric
  • Introducing Wittgenstein
  • It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
  • I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World
  • A Social Strategy: How We Profit from Social Media
  • The Trivium: The Liberal Arts of Logic, Grammar, and Rhetoric
  • Lincoln: A Very Short Introduction
  • Burn This Book: PEN Writers Speak Out on the Power of the Word
  • Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Jay Heinrichs is the author of the New York Times bestseller, Thank You for Arguing, published in 12 languages. A third edition is available July 4. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes. It is one of the top ten books assigned to undergraduates at Harvard.

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“A person’s life persuades better than his word,” said one of Aristotle’s contemporaries.” 1 likes
“One of the greatest decorum scenes in movie history graces the climax of 8 Mile, Eminem’s semiautobiography. He gets talked into a competition at a dance club in downtown Detroit where hip-hop artists (orators, if you will) take turns insulting each other. The audience chooses the winner by applause. Eventually, the contest comes down to two people: Eminem and a sullen-looking black guy. (Well, not as sullen as Eminem. Nobody can be that sullen.) Eminem wears proper attire: stupid skullcap, clothes a few sizes too big, and as much bling as he can afford. If he showed up dressed like Cary Grant, he would look terrific—to you and me. But the dance club crowd would find him wildly indecorous. Clothing is the least of his decorum problems, though. He happens to be white, and everyone else in the room is black. Eminem nonetheless manages to devastate his adversary by revealing a nasty little secret: this putative gangbanger attended a prep school! All the poor guy’s hip-hop manners are pointless, because the audience finds them phony.” 0 likes
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