These comics really benefit from the cultural ubiquity of The Simpsons. At this point, the show is so embedded in my consciousness that when reading dialog from any of the characters (Wiggum, Kent Brockman, Homer, Bart, Apu, The Sea Captain, etc) I can effortlessly hear it in the voice of the character. It's like my imagination is on steroids. Thus it's very easy to read these comics and see it/hear it in your head as an actual Simpsons episode.
Plus the comics are often actually clever. There's enough good jokes that it feels on par w/ the best of early Simpsons (seasons 2-7).
These are great for beach reading or reading on the elliptical at the gym or any sort of situation where you need some mindless fun.
These could have been really poorly done, so hats off to Matt Groening's marketing machine for taking the time to do it right. Groening is a big comic book fan and it feels like he genuinely had a hand in approving these comics, or at least getting good people to work on them.
I've read a million Simpsons comics anthologies at this point. They vary somewhat in quality, but all of them are good enough to flip through. This is one of the better ones.