Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations

by Michael J. Morris

Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning.

This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.

The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business.

Genres: Business

240 pages, Paperback

First published July 1, 2001

Reviews

[Ken Lê · Rating 2 out of 5]

Tất nhiên là giống với tiêu đề của cuốn sách: Khởi nghiệp thành công. Cuốn sách sẽ dẫn dắt bạn đi theo những "lối mòn" mà đa số các công ty khởi nghiệp đã từng kinh qua. Nhưng với cuốn sách, thay vì được nói một cách rõ ràng chi tiết, thì nó chỉ nói một cách chung chung không rõ ràng cho những người nào mới bắt đầu vào lĩnh vực thị trường này. Cuốn sách thích hợp để tham khảo nhiều hơn là dùng để đào sâu vào gốc rễ vấn đề.

[Dave · Rating 5 out of 5]

An indispensable guide when starting up your own business - has quickly taken a permanent place on my desktop. Written in an informal style with clearly explained thoughts and ideas. Has an incredibly useful appendix on writing a formal business plan. Don't startup without it!

[Virginia · Rating 3 out of 5]

While this book had some good tips, the specifics were UK based (I am in the US) and not as helpful as I was hoping.

[Olawale]

Great book on starting a biz. Would have been perfect for me if written by a Nigeria.