C-Scape: Conquer the Forces Changing Business Today

by Larry Kramer

“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett “[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim Cramer From Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody , Chris Anderson’s The Long Tail , or Jeff Jarvis’ What Would Google Do , look no further than Kramer’s groundbreaking C-Scape .

Genres: Business

240 pages, Hardcover

First published November 2, 2010

Reviews

[Nandini Vishwanath · Rating 1 out of 5]

Reading for class.