What do you think?
Rate this book
Espresso! Starting And Running Your Own Coffee Business: The Expert Guide to Specialty Coffee Entrepreneurship―Opening, Marketing, and Managing Your Shop
An A-to-Z guide to making it in your own specialty coffee business!
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.
224 pages, Paperback
First published October 1, 1995
3 people are currently reading
43 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
August 2, 2021
I bought this book in hopes of finding a few gold nuggets of information in the nearly 200 pages it offers. What a joke.
This is a plethora of 6th-grade business knowledge. Ill sum it up: Location, Business Plan, and a small explanation of what an espresso machine is. Now go open your own coffee shop!
To be fair, I picked this up on Thriftbooks for less than 2 bucks. Wish I would have spent that 2 bucks on a gas station coffee. I would have enjoyed it more.
This is a plethora of 6th-grade business knowledge. Ill sum it up: Location, Business Plan, and a small explanation of what an espresso machine is. Now go open your own coffee shop!
To be fair, I picked this up on Thriftbooks for less than 2 bucks. Wish I would have spent that 2 bucks on a gas station coffee. I would have enjoyed it more.
Displaying 1 of 1 review