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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas, Services, and Ideas
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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas, Services, and Ideas

3.93  ·  Rating details ·  88 ratings  ·  3 reviews
An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a ...more
Paperback, 160 pages
Published July 2nd 1998 by McGraw-Hill Education (first published June 11th 1998)
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Nerdlinger
Sep 21, 2009 rated it it was amazing
I had no idea that books like this existed. Essentially, it's a list of catch phrases for writing ad copy. Classic yet revolutionary, this colorful mosaic of ever-popular phrases is just the right tool for the job. <-- It's a bunch of nonsense like that.

Endless enjoyment for the inebriated.
Vanessa Penagos
Jun 04, 2009 rated it really liked it
Shelves: business-reads
Helpful book to keep within reach when writing copy.
Shandra Jackson
Pretty good if your in Advertising
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