Goodreads helps you keep track of books you want to read.
Start by marking “La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone” as Want to Read:
La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone
Enlarge cover
Rate this book
Clear rating
Open Preview

La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone

3.78  ·  Rating details ·  26,377 Ratings  ·  862 Reviews
Che cosa hanno imprese internazionali come Apple, Curad, Google, Ikea, Logitech, Starbucks che voi non avete? Perché queste aziende continuano a stupire con il loro successo, mentre le grandi marche di una volta arrancano a fatica? Le P tradizionali come prezzo, promozione, pubblicità, posizionamento e altre che gli uomini di marketing usano non funzionano più. Oggi, all'e ...more
Hardcover, 224 pages
Published 2004 by Sperling & Kupfer (first published 2003)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Feb 28, 2011 rated it really liked it  ·  review of another edition
I'm being kind with a 4 star rating. While it's a well written book, and I believe most of what Seth says to be true, I was hoping for a guidebook. Instead, he affirmed what I already knew-marketing isn't as effective as it was 10 years ago, marketing doesn't guarantee you'll get noticed, and all of the normal avenues of marketing are no longer the powerhouses. It's not even print vs. digital. It's the remarkable vs. the unremarkable.

After reading The Dip (also by Seth Godin), I thought this one
Jul 28, 2013 rated it did not like it  ·  review of another edition
Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.

Unfortunately, I have no idea how.

And that in a nutshell, is this book's problem. It keeps telling you "be excellent and be memorable" in so many different ways. I could have figured that out myself. Without a step-by-step plan customized to my particular situation that tells me *how* I can be excellent and unique, merely telling me to b
Dec 11, 2010 rated it it was amazing  ·  review of another edition
This book is really a Purple Cow :) !

In a "remarkable" way, Seth sending a message that: if you don't convert your business into a Purple Cow (being Remarkable), most probably you'll not succeed.

He clarifies how the world of business have changed & how marketing of old days doesn't work anymore.

A LOT of good advices with evidence and study cases in this book.

I totally recommend it for people interested in business, sales and marketing.
Foad Ansari
با خوندن 30 صفحه از کتاب میفهمی که قضیه چیه و بقیه کتاب تکرار مکررات و مثالها ی متنوعه
به این نتیجه رسیدم که ست گادین مرد نوشته های کوتاه و کتابهای خیلی کوچکه و اگر بخواهد کتابی را عمیق تر وطولانی تر بنویسد حوصله سر بر است
در حد 2 ستاره خوب بود
نظر یکی از خوانندگان که واقعا نظرم من هم بود

Now I know that making my business a purple cow is important. It's critical. My future and the future of the world depends on it. Nothing matters more. I get it.

Unfortunately, I have no idea how.

Aaron Maurer
This post started out as a book review for Seth Godin's book Purple Cow, but morphed into something much more. If you have read Purple Cow, then this post will resonate. If you have not read Purple Cow, then read this post and then go read the book.

This book is over 10 years old and yet it still speaks to me on many levels. Like all the other marketing business books I have read this summer I read the material through the lens of education. Instead of worrying about how to make money, I read the
May 13, 2013 rated it did not like it  ·  review of another edition
An unremarkable and dated book. A quick read, but I don't feel like I came away from this book with anything.

Let me summerize the book in a few sentences:


Which is all fine and dandy, but I'm not entirely sure who the hell this book is supposed to help.
David Yeo
Aug 23, 2007 rated it really liked it  ·  review of another edition
Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high on wow factor. On this point, Seth describes that the PURPLE COW will first attract the early adopters who will then take it through into the masses. He reasons t ...more
Apr 08, 2017 rated it liked it  ·  review of another edition
I listened to Purple Cow's audio book read by the author. While much of the content may have proven fresh in 2003, the book feels dated to read at this time and age. That is the content is true and relatable, but you may have read or heard about it a dozen times already in a more contemporary light.

The message of the book is summerized by the author as per the following:
1. Don't be boring
2. Safe is risky
3. Design rukes now
4. Very good is bad
Jul 07, 2013 rated it really liked it  ·  review of another edition
This is the first book I've read by Seth Godin and, I must say, I'm definitely eager to read more.

As an advocate of inbound marketing, I was thoroughly impressed by Godin's observations of the direction that marketing was heading in 2003. He knew that more and more people were demanding transparency, that they no longer listened the outbound advertising strategies that dominated marketing budgets in the second half of the twentieth century. Ten years ago, Godin's understanding was leap and bound
Gisela Hausmann
Jun 14, 2015 rated it it was amazing  ·  review of another edition
Shelves: marketing
Seth Godin’s book “Purple Cow” is still as much fun as it was when I read it first. And with that Godin proves the his “Purple Cow” is a purple cow in itself. Marketing books are supposed to talk about campaigns, analyze data, show proven ways. Godin does the opposite. He invites the reader to go for the unknown, the things that have not been done before. The most important factors being, “don’t try to target everyone. - - The mass market is dead. - -The mass product is unremarkable. - - Nobody ...more
Amanda Young
I'd probably give this 3.5 stars. Good business book, some wonderful points, and definite food for thought for any entrepreneur. Main idea: Even being a "very good" business is bad - businesses/products have to be REMARKABLE to succeed.

My main complaint is that in the author's attempt to drive key points home there were parts of the book that just felt like they were going in circles. The whole book could probably be condensed to about 5-10 solid pages (a long essay?) and have made the same amo
Scott Haraburda
This was an interesting book that many people I know recommended to me. It has an interesting cover, with a remarkable background of a purple and white cow design. The author states that most products today are boring, quickly forgotten by customers. What we need is a product that people remember and will talk about it. As implied by the title of this book, when you see a Purple Cow (a remarkable product or idea), you won’t forget it. That’s because products are like cows; they’re either remarka ...more
Micah Elliott
Jan 05, 2009 rated it it was amazing  ·  review of another edition
At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.

Contrary to the most popular review here (quite negative) calling this book an unnecessarily expanded essay, I would argue that Godin covers a lot
Oct 27, 2011 rated it really liked it  ·  review of another edition
Shelves: kindle, business
I have literally had this book on my book shelf for years, and I'm glad to finally be able to say that I read it! If you are looking for the "how" behind making a Purple Cow, you may be disappointed. This book only introduces the idea and explains the "why" behind it. Looking briefly through the reviews here, I feel the people that found the book unsatisfying were looking for a how to guide. I plan to read Free Prize Inside soon, which boasts on the cover that it will tell you "How to make a Pur ...more
Alain Burrese
Dec 09, 2014 rated it really liked it  ·  review of another edition
I really liked “Purple Cow: Transform Your Business By Being Remarkable” by Seth Godin. It's a simple book with a powerful message supported by examples. Godin is right on the money with trying to get people to change the way they think about business and marketing. That's the key to this book, it gets you to think a different way. The tried and true marketing strategies of years gone by just don't work like they once did. If you really want your business to thrive, you must discover your own Pu ...more
Jan 01, 2015 rated it it was amazing  ·  review of another edition
Shelves: seth-godin, marketing
كالعادة سيث غودن يبدع.
الكتاب يتحدث عن موت التسويق الأعمى (أو القصف العشوائي) اللذي كان يستهدف الجميع عبر الوسائط التقليدية مثل التلفاز, و الذي كانت من خلاله الشركات تحاول صنع منتوجات تعجب الجميع. أصبحنا اليوم (لم يتغيّر الكثير منذ كتابة الكتاب في 2003 سوى ترتيب الشركات حسب قيمتها التي استشهد بها الكاتب) لا نبالي بمشاهدة الاعلانات و لا حتى التلفزيون (مثلا لا أشاهد التلفزيون منذ 11 سنة) , فهي مزعجة و في أغلب الاحيان لا تههمنا, تماما مثل البقرة البنية التي لا نلتفت لنراها, و لكن (كما في عنوان الكتا
Mohammad Jaber

الفكرة الأساسية مستوحاه من اسم الكتاب، البقرة البنفسجية .. بحكيلك أن أي بقرة لونها أسود وأبيض ممكن تشوفها ما رح تلفت انتباهك، لأنها شيء عادي، واعتيادي، ومما اعتاد الناس على رؤيته، وما فيها شيء يُميزها .. ولكن عندما ترى بقرة لونها بنفسجي؟ ستترك أثرها ليبقى مخلداً عندك طيلة حياتك، مما سيجعلها شيء remarkable .. غير تقيليدي، ما فيه منه!

الكتاب كُتب في الـ Business، والإسقاط الأساسي للفكرة يكون على الـ Products الريادية .. وكيف تعمل product يكون remarkable .. وذلك حتى يسوّق نفسه بنفسه بدون الحاجة إلى
Jul 17, 2008 rated it liked it  ·  review of another edition
Shelves: marketing
This review has been hidden because it contains spoilers. To view it, click here.
Dec 11, 2015 rated it did not like it  ·  review of another edition
Godin is rambling on and on till page 30 about the same thing- how marketing doesn't work too well anymore and one might has well create a product that itself has a talking point (hence the purple cow). He literally need two pages for that, considering that 1.5 out of these 2 pages could have been short examples.

Horribly written and a true test of patience. Godin could hire a better writer to do his bidding instead. He surely lacks the purple cow-esque writing talent.
د.أمجد الجنباز
كتاب في منتهى الروعة يتحدث عن كيفية جذب انتباه الناس تجاه منتجك أو خدمتك
قد يخيل لك للوهلة الأولى ان الكتاب يتحدث عن التسويق
لكنه ليس كذلك
فهو يتحدث عن طرق تحسين المنتج ليكون ملفتا للانتباه، وعندها سيقوم المنتج نفسه بتسويق نفسه

في الكتاب الكثير من الطرق والوسائل الابداعية المفيدة للتطبيق في مختلف مناحي الحياة
Tarek Amr
I like Seth's blog and books, this one too is not bad, but very repetitive. I got a bit bored reading it. May be I am too late to read it now, hence, the boredom. The book itself and its message are not a purple cow to me anymore.
Peep Laja
Jun 03, 2007 rated it it was amazing  ·  review of another edition
Recommends it for: marketing people
THE marketing book out there, I think. Main message is that in order to win clients and enjoy success, you have to be extraordinary, different and most of all remarkable.
Samson Sunny
The book is all about being remarkable. Old days we used TV, newspaper and magazine ads to promote the product and it helped many big products succeeded. But now promoting the product in TV will not give any profit to their company. Because customers don't care about you and they won't have to buy your product.

So the author Seth Godin says your product should be remarkable and you should target the early adopters. Because TV ads don't have a specific target they just show ads. But it won't reach
Alena Kuzniatsova
My overall impression is that the book is neither original nor profound enough to merit the notion of a "purple cow" (i.e. an exceptionally remarkable product or service) which is being promoted by the book. The book draws heavily on "Crossing the chasm" by Geoffrey A. Moore and re-iterates many of its conclusions: you first need to target innovators and early adopters and only then try to approach the rest of the market.

I have rather expected advice and replies to the "How?"question than an in
Giordi DeAngelo
Jun 08, 2017 rated it it was amazing  ·  review of another edition
One of the first books I purchased right out of high school, and probably one of the best. Godin's Puple Cow is the only book you really need to read for marketing. Honestly, you can apply it to everything. Whether it's your company or your resume, you want to be the purple cow. Buy the book today. Read it at least once a year.
Jun 07, 2017 rated it really liked it  ·  review of another edition
Нічого надзвичайного.
Речі, які всім зрозумілі і так.
Але в цілому варта уваги.
4 з 5
Mar 12, 2017 rated it really liked it  ·  review of another edition
This small book includes lots of tips that could be applied to every business, every entrepreneur and every job seeker who wants to stand out in their industry. I found a lot here that I can include in my life.
The book was originally published in 2002 so some of the business models are a little out of date but I think we can still learn from all the success stories as well as all the misses.
I read the 2009 edition which included blog posts that some readers had submitted where they saw busines
Ginc Zivers
Jun 01, 2017 rated it really liked it  ·  review of another edition
Shelves: entrepreneurship
A good book about how to stand out with your product. Well actually more about how others have done it.
David Galloway
I listened to the audiobook of Purple Cow after having read The Dip a few weeks beforehand.

The basic idea of Purple Cow is exploring how a unique or exceptional product helps with branding and marketing. This book was written in 2009 and it already shows a bit of aging, but there's still a lot of worthwhile content.

I really liked how Seth broke down how traditional MadMen marketing campaigns where a narrative was built over a captive TV/Radio/magazine audience that helped consumers buy the pro
Loy Machedo
Loy Machedo’s Book Review - Purple Cow by Seth Godin

I have ardently become a fan of Seth Godin. It may his brash style of writing, his unique branding strategy of being the Rebel Marketing Guru or his bald head and over-sized glasses (I also purchased a pair) that has made me a fan of his. So that made me purchase ‘Purple Cow’.

The strange fact of the matter is this – I had seen the book many a times while shopping for new books. But I never thought I would ever want to read it. I mean, I picked
« previous 1 3 4 5 6 7 8 9 next »
topics  posts  views  last activity   
FULL Creative Lib...: Purple Cow 1 6 Mar 05, 2014 11:15AM  
My Latest Collaborative Book 1 4 May 05, 2013 09:40AM  
  • Love Is the Killer App: How to Win Business and Influence Friends
  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
  • Enchantment: The Art of Changing Hearts, Minds, and Actions
  • Word of Mouth Marketing: How Smart Companies Get People Talking
  • Re-Imagine!: Business Excellence in a Disruptive Age
  • Zag: The #1 Strategy of High-Performance Brands
  • Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
  • The Cluetrain Manifesto
  • Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
  • Experience Economy: Work is Theatre & Every Business a Stage
  • Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
  • Unmarketing: Stop Marketing. Start Engaging.
  • Career Renegade: How to Make a Great Living Doing What You Love
  • Selling the Invisible: A Field Guide to Modern Marketing
  • Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • Crush It!: Why Now Is the Time to Cash In on Your Passion
Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
More about Seth Godin...

Share This Book

“as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.” 1 likes
“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.” 1 likes
More quotes…