Corporate Venturing: Creating New Businesses Within the Firm

by Zenas Block, Ian C. MacMillan

"Innovate" and "create" are mantras for today's companies that hope to gain a competitive edge and prosper in the coming years. But once firms take up the entrepreneurial challenge, how can they turn good ideas into viable ventures and ultimately, into successful new businesses?

Genres: Business

Paperback

First published January 1, 1995

Reviews

[Bagehi]

It gives insight into the view of the business world during the economic boom of the 1990s. However, with all the economic changes since of the following decade, some of the arguments in the book seem to fall flat. Additionally, because of these new economic realities, it would be assumed Venturing approaches would have been reassessed - with the dot-com bust, financial melt-down, and various other events in mind.

[John Maguire]

Excellent book on multiple aspects of considering how to establish a startup within a larger corporate entity.