Putting It on Paper: The Ground Rules for Creating Promotional Pieces That Sell Books

by Dawn Josephson

Strategies for creating a compelling book marketing kit that draws the attention of book buyers and the media are presented in this insider's guide to successful book promotion. Laying a solid foundation for the development of all book marketing materials, this step-by-step guide includes tips for developing an author biography that makes the author irresistible, organizing an article to position the author as an expert, and getting a foot in the door with an informative catalog sheet. Addressing specific solutions for unique needs, the advice provided is appropriate for those just publishing a book as well as those interested in pumping some life back into already existing titles.

Genres: Writing

170 pages, Paperback

First published January 1, 2004

Reviews

[Andrea]

For those seeking to self-publish and do it all themselves. It was a super great help. I give it a 4.5 if I could. I would've given it 5 stars but there was more I needed and because the format was user friendly and the book so helpful, I wished they'd added more.