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The New Normal: explore the limits of the digital world

3.80  ·  Rating details ·  137 ratings  ·  12 reviews
Welcome to the New Normal: IT and the Internet have completely altered traditional communication in the healthcare industry. Patients are looking for information coming from a wide range of sources. Products and experiences are being discussed on the internet and shared across social media platforms. UCB is one of the first biopharma companies to acknowledge IT as core to ...more
Hardcover, 202 pages
Published March 16th 2011 by Lannoo Publishers (first published September 30th 2010)
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 ·  137 ratings  ·  12 reviews

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Oct 09, 2014 rated it liked it  ·  review of another edition
At first, I don't like much the price (approx $50 for those 200 pages) and the "super nice expensive glossy paper", which has bad readability, especially with train lamps (too many reflections).

I like those bright sketchy images. Nice support for the language the book is written. My IT colleagues (I'm also IT) are afraid that directors of board will be too crazy about new high tech after reading this book. But I think, that this book is able to tell that company CEOs and directors with their lan
Jun 16, 2014 rated it did not like it  ·  review of another edition
Content of very low quality. Many, many, many mistakes and bad examples.
- One chapter explains that customers do not accept mistakes in the new world; the next chapter explains that "good enough" is sufficient.
- The explanation on sample rate on MP3 is utterly wrong.
- His vision on speed versus exactness is based on a false dichotomy.
- Surprised to read that business processes are considered to be static and that middleware contains intelligence.
- Explanation on Einstein and quantum theory not
Nov 02, 2017 rated it it was amazing
Great book at the time of publication. With hindsight, I can say it gave a pretty good prediction of what was going to happen in the next 5 years.
Mar 07, 2011 rated it liked it
Shelves: technology
Well written and a nice enough recapitulation of some current trends in IT and how technology is shaping the world we know. It is more of a 'get a feel for the topic' book than an 'in-depth philosophical essay'. The suggestions - for how to deal with this new trend in IT and challenge for the IT department - are rather limited. But in all: a good read. The chapter on 'total accountability' might fuel the discussion on the pervasiveness of wanting to measure everything. I personally think that th ...more
Niels Bergervoet
Peter Hinssen weet veel van wat er gebeurt in silicon valley en de wereld van technologische vooruitgang. Hij schetst helder de grote lijnen en heeft het vaak bij het juiste eind. Maar als technoloog/futuroloog zit hij er soms ook wat naast. En je begint nu te merken dat een boek over nieuwe technologie een korte levensduur heeft. Zes jaar na publicatie begint heg behoordlijk verouderd aan te voelen.
Robert Chapman
Sep 14, 2012 rated it it was amazing
Shelves: society, technology
I loved this book, it flowed really well for an easy and enjoyable read. The thoughts presented in the book are very valuable in terms of understanding the shift in thinking related to the impact of digital devices and advances in technology.
Aug 28, 2013 rated it really liked it  ·  review of another edition
Duidelijk en down-to-earth boek met interessante inzichten over hoe de digitale wereld geevolueerd is en nu meer en meer in ons leven zal vergroeien. Hoe kan een bedrijf hierop reageren en welke effecten zal dit hebben.

Het was me net iets teveel op bedrijven gericht. Los daarvan geeft het een goed overzicht van de drijvende krachten in de digitale wereld en de gevolgen daarvan.
Verhelderend en interessante kijk op de digitalisering. Groot pluspunt: duidelijk gestructureerd en mooi vormgegeven boek.
Jun 15, 2012 rated it liked it
Solid commentary on the impact of mobility and IT consumerization. Not much new insight relative to existing information.
Daniel Lebeau
Nov 04, 2010 rated it really liked it
Shelves: it
In the digital world, we have cross the half-point and Peter explores the new limits. I read that book without interruption and found it an eye-opener
Elie De Brauwer
Very interesting book, a very beautiful book too. I especially found the section on the T-shaped vs I-shaped profiles the most interesting of this book.
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