Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication

by Charles Marsh, David W. Guth

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

272 pages, Spiral-bound

First published July 9, 2004

About the author

Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. He is the author of "Classical Rhetoric and Modern Public Relations: An Isocratean Model" and co-author of the textbooks "Public Relations: A Values-Driven Approach" and "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More."

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There is more than one author in the Goodreads database with this name.

Reviews

[Kayla · Rating 3 out of 5]

Textbook for Advanced Writing for Public Relations and Advertising Class.

[meg (the.hidden.colophon) · Rating 3 out of 5]

Strategic Writing for Media & Communications, Spring ‘23.

More of a supplement than a primary learning tool.

[Alisha Brook · Rating 4 out of 5]

Title: Strategic Writing
Series: -
Author: Charles Marsh, David W. Guth & Bonnie Poovey Short
Genre: Informational/ Writing
Rating: 4 stars

This was a very useful and helpful resource in my PR course but would also assist journalists and just the general writer who wants to broaden their range of skills.

The structure of the textbook was well presented, however a useful or exciting image to break up the monotonous text would not have gone a-stray.

The writers explain layouts for feature articles, letters to the editor, etc some even providing the precise layout design as explanation. It's quite detailed and informative which is its intent.

[Jan Paul · Rating 2 out of 5]

Suits for journalist.

[Fatima · Rating 4 out of 5]

A clear and easy guide for strategic writing, helped me a lot during this year for PR writing and advertising.

[Barbara · Rating 5 out of 5]

Excellent resource. Be sure to check out the newest edition.

[Tamer Mekhimar · Rating 4 out of 5]

This is a good resource for learning writing but it lacks ample samples