The tenth edition of Strategic Management is a current textbook with the most up-to-date compilation of cases available. It offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 43 cases are included.
Ph.D., The University of South Carolina M.B.A., Wake Forest University B.S., Wake Forest University
Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.