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Saving the Millennial Generation: New Says to Reach the Kids You Care about in These Uncertain Times
For years, sociologists -- and marketing experts -- have focused on the Baby Boomers and Generation Xers. The generation after the Xers (people born since 1982), called the Millennial Generation, is in some ways a continuation of a trend. But in other ways, this generation is a breed apart. Dawson McAllister, who has worked with hundreds of thousands of young people, offer ...more
Paperback, 186 pages
Published July 30th 2004 by Thomas Nelson Publishers
(first published March 31st 1999)
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Apr 24, 2010 Lynn Dove rated it it was amazing
If you are a youth leader, Pastor or parent of a teenager, this book is a very valuable resource! The book gives great insight into the lives and minds of this millennial generation of youth and how challenging it is to reach kids with the Gospel message. It is relevant and practical. I highly recommend giving it a read!