This is PR: The Realities of Public Relations

by Doug Newsom, Judy Turk, Dean Kruckeberg

Ideal for the beginning student or the experience public relations practitioner, THIS IS THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

418 pages, Paperback

First published January 1, 1976