Franchising: Pathway to Wealth Creation

by Stephen Spinelli Jr., Sue Birley, Robert M. Rosenberg

Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

234 pages, Paperback

First published August 28, 2003

Reviews

[David Rosage · Rating 5 out of 5]

This is the best book I have read on the topic of franchising. I highly recommend this read for anyone who is considering making an investment into this business model. Gives a great academic perspective into the topic. Will refer this book to friends.

[Bruce Kirby · Rating 5 out of 5]

The best book that I have read on the subject of franchising. Practical experience mixed in with theory, the authors explain in detail the franchise business model and relationship from both points of view. Required business reading.

[Erin · Rating 4 out of 5]

Read this for my MBA. Good book, very complete, but only covers the topic from an American perspective. I think that there is room for another edition tailored to regions around the world.