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Multivariate Data Analysis
Designed for graduate-level courses in Marketing Research, Research Design and Data Analysis. This book provides an applications-oriented introduction to multivariate data analysis for the non-statistician, by focusing on the fundamental concepts that affect the use of specific techniques.
Hardcover, 899 pages
Published
October 1st 2005
by Pearson Prentice Hall
(first published 1987)
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While focusing on design, estimation, and interpretation, the authors reduce the reliance on statistical notation and terminology, and instead identify the fundamental concepts that affect the use of these techniques. The result is an applications-oriented introduction to multivariate analysis for the nonstatistician.
Sep 04, 2011
Oktora
is currently reading it
lovely ^^d a book for those who like to see a long string of Xs and Ys and Sigmas :D a nice brain-teasing book indeed.
Mar 06, 2017
Joe Cole
rated it
it was amazing
·
review of another edition
Recommended to Joe by:
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I have to say that this is hands-down the best statistics book I've ever read and the only one out of the pile of books I've purchased that I'm keeping as a reference. There is so much focus on how to choose the correct methods based on the types of data that you're working with - it's refreshing to read a book that's less focused on the math and more focused on the real-world applications.
This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various data mining and analysis techniques.
The book is not a step by step tutorial on any particular software for SAS / SPSS, as in it would not give you steps to run the analysis but it is more detailed on the actual analysis aspect. The thing you would do after you run the analysis and see the output in ...more
The book is not a step by step tutorial on any particular software for SAS / SPSS, as in it would not give you steps to run the analysis but it is more detailed on the actual analysis aspect. The thing you would do after you run the analysis and see the output in ...more
At the risk of sounding even more nerdy than I already am, this was actually the best statistics book I have ever read (and I have read a few of them in the past year and a half). Even if you don't take a class but just have an interest in multiple regression (Jason) or any basic or advanced multivariate statistics technique, I highly recommend this book.
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