Essentials of Business Research Methods

by Joseph F. Hair Jr., Arthur H. Money

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.

464 pages, Paperback

First published January 20, 2003

About the author

Joe Franklin Hair, Jr.

Reviews

[KHALED]

a very nice book