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Unmarketing: Stop Marketing. Start Engaging.

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3.98  ·  Rating details ·  2,674 Ratings  ·  146 Reviews
From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the
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ebook, 272 pages
Published August 13th 2010 by Wiley (first published August 6th 2010)
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Ruth Seeley
Sep 24, 2011 rated it did not like it  ·  review of another edition
There are a lot of other 'uns' one could apply to this book: unImpressive, unEdited, and unDerwhelming. This is far more a book about Scott Stratten's pet peeves relating to customer service than it is a book about marketing in the 21st Century, and there are some truly egregious errors in it, as, for instance, when he attempts to relate a bad customer experience he's had at Future Shop and introduces it as a bad customer experience he's had at Best Buy. You might be charmed by the mistakes he r ...more
William Arsenis
Jan 25, 2013 rated it it was amazing  ·  review of another edition
UNMARKETING is one of those rare books that simply changes you.

This isn’t just a book about doing business the right way. It’s about how to truly relate to people when doing business. To focus on what others want. It’s about how to engage.

Every chapter is packed with eye-opening information, a lot of which goes against old-school marketing concepts that have been so deeply engrained in our minds.

He demonstrates directly, and not just with past examples, but in the most effective way conceivable:
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Courtney Dishart
Most of the book is forgettable and poorly written. While I appreciate Strattan's Twitter evangelism, countless chapters on customer service and swag he got as a result of his brand advocacy grew tiresome.
Dave Fleet
Oct 25, 2010 rated it really liked it  ·  review of another edition
If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. I’ve known him for a while and, while I always enjoy sparring with him, I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing. Start Engaging – when he offered to send me an advance version.

Right from the first word
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Jen Angel
Really, it was OK. This book comes across as a mix between "how to use Twitter (and why Scott loves it)" and "how good customer service is better than traditional marketing." Neither of these things is new or exciting for me. A lot of it is a personal narrative of how Scott has built his career over the years. There *are* some great case studies of how businesses have used Twitter successfully. Maybe it's better for someone who is new to the field or just getting interested in how to use social ...more
Jennifer Love
Jul 03, 2015 rated it it was amazing  ·  review of another edition
So rare that I give a book 5 stars on Goodreads anymore, but this book blew me away! Most people think of marketing as a dry subject but this author makes it anything but! He is witty and laugh out loud funny (no really, I did it constantly), and you find yourself so engaged in the subjects and scenarios that you just keep wanting more. He is an author who puts himself on each page and his authenticity shines through in every word, each joke, and will have you recommending it to everyone you kno ...more
Jodi
Feb 06, 2011 rated it really liked it  ·  review of another edition
really, really liked this book. Both because I bought in to what Scott was saying, but also because I just really dig short chapters. They make me feel like I’m reading faster or something. Anyhoo, the book really just focuses on his ideas about how and why marketing is different these days, which can be summed up in the phrase (borrowed from Field of Dreams) “build relationships and sales will come”. He also offers up some thoughts on how you, too, can get out there, talk to people and find you ...more
W. Whalin
Aug 22, 2015 rated it really liked it  ·  review of another edition
This book is loaded with great advice on how to engage customers and connect with them. Each chapter is a mini-case study and easy to grasp and understand--but more importantly apply to your own marketing and business. I loved the chapter on Lush (52) and engagement in the retail stores.

I highly recommend this book as a valuable read.
Camilo Rodriguez
Liked this book a lot, planning to re-read it to implement about 25 good ideas I got from it!
Teena in Toronto
Regardless of your role when you work for a company, we are all sales and marketing people, not only promoting whatever the product or service is but also the customer experience. According to Scott, "marketing happens every time you engage (or not) with your past, present and potential customers."

This book is about "unmarketing" ... the ability to engage with your market. It's what comes naturally, not being forced to do things that make you uncomfortable. It's the authentic, it's personal and
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“Don't try to win over the haters; you are not a jackass whisperer.” 750 likes
“Don't try to win over the haters; you're not the jackass whisperer.” 20 likes
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