The Fat Firm: The Transformation of a Firm from Fat to Fit

by Andris A. Zoltners, Stuart J. Murphy

Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency - in other words, fat - to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.

Genres: Business

Hardcover

First published June 1, 1997

Reviews

[Ugur Serkan Taskin · Rating 3 out of 5]

A very good book to recap some fundamental management principles but do not expect to find something new or very enlightening. Very easy to read and entertaining with cartoons all around the book. You may observe many familiar scenes from the corporate life and in this respect the book is very powerful to make the obvious but not seen to be identified in a crystal clear scene.