Strategic Management: Building and Sustaining Competitive Advantage

by Robert A. Pitts

Do you know how to get the competitive advantage? STRATEGIC BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!

Paperback

First published September 1, 1995