Creating Contagious Commitment: Applying the Tipping Point to Organizational Change

by Andrea Shapiro

Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the Tipping Point computer simulation, which builds on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box to create contagious, sustainable change. Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.

199 pages, Paperback

First published April 28, 2003

Reviews

[Eugene Sedy · Rating 5 out of 5]

A most fascinating book for me. I was involved in a huge cultural change in a very large government bureaucracy. This book helped me understand how to approach the problem of lip service (non-support) from management, even though the stated goal was to make the change. I referred to many concepts in the book at numerous team meetings and tutored companion change agents on how to get the ball rolling toward the tipping point. Strongly recommended if you are involved in any type of change implementation in a large organization.