The Self-Promoting Musician

by Peter Spellman

Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!

Genres: Music

264 pages, Paperback

First published January 1, 2000

Reviews

[Meredith · Rating 4 out of 5]

This a great read for musicians, as it offers a lot of useful strategies for thinking about what you want from your music and how to get it. While geared specifically to musicians, it's also accessible to anyone (artist or not) who's interested in creating a plan for the future in a more organized and thougtful way.

[The · Rating 3 out of 5]

Though I've dealt with most of the advice in here before, via other sources, there were a few new and good things, including specifics on writing a business plan.