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The Fast Forward MBA Pocket Reference
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The
Fast Forward MBA Pocket Reference, Second Edition
. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.
This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!
Keep up with the newest ideas in business Brush up on the basics you can't do without Find direct, practical answers to complicated problems
This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.
The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!
Keep up with the newest ideas in business Brush up on the basics you can't do without Find direct, practical answers to complicated problems
368 pages, Paperback
First published February 1, 1997
7 people are currently reading
17 people want to read
About the author
Paul A. Argenti
23 books4 followersProfessor Paul Argenti has taught management and corporate communication at the Harvard Business School, Columbia Business School, and since 1981 as a faculty member at Dartmouth’s Tuck School of Business. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics, Erasmus University in the Netherlands, London Business School, Università della Svizzera Italiana and Singapore Management University. He currently serves as Faculty Director for Tuck’s Leadership and Strategic Impact Program, and Tuck’s executive program for Novartis.
Paul Argenti’s most recent book (co-authored with Courtney Barnes) is entitled Digital Strategies for Powerful Corporate Communication, published by McGraw-Hill. His other books include: Strategic Corporate Communication, published by McGraw-Hill, The Power of Corporate Communication (co-authored with UCLA’s Janis Forman), published by McGraw-Hill, and The Fast Forward MBA Pocket Reference (second edition), released through Wiley. He also published a fifth edition of his textbook for McGraw-Hill/Irwin in 2008 entitled Corporate Communication. Professor Argenti has written and edited numerous articles for academic publications and practitioner journals such as Harvard Business Review, California Management Review, and Sloan Management Review.
Paul Argenti is a Fulbright Scholar and a winner of the Pathfinder Award in 2007 from the Institute for Public Relations for the excellence of his research over a long career. He serves on the Board of Trustees for the Arthur W. Page Society and the Institute for Public Relations. Finally, he has consulted and run training programs for hundreds of companies including General Electric, Shell, Sony, Novartis, and Goldman Sachs.
Paul Argenti’s most recent book (co-authored with Courtney Barnes) is entitled Digital Strategies for Powerful Corporate Communication, published by McGraw-Hill. His other books include: Strategic Corporate Communication, published by McGraw-Hill, The Power of Corporate Communication (co-authored with UCLA’s Janis Forman), published by McGraw-Hill, and The Fast Forward MBA Pocket Reference (second edition), released through Wiley. He also published a fifth edition of his textbook for McGraw-Hill/Irwin in 2008 entitled Corporate Communication. Professor Argenti has written and edited numerous articles for academic publications and practitioner journals such as Harvard Business Review, California Management Review, and Sloan Management Review.
Paul Argenti is a Fulbright Scholar and a winner of the Pathfinder Award in 2007 from the Institute for Public Relations for the excellence of his research over a long career. He serves on the Board of Trustees for the Arthur W. Page Society and the Institute for Public Relations. Finally, he has consulted and run training programs for hundreds of companies including General Electric, Shell, Sony, Novartis, and Goldman Sachs.
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Displaying 1 of 1 review
October 26, 2016
This has been on my home reference shelf since 1997 when I finished my MBA. I've used it constantly now for 19+ years. It comes in handy when reading finance articles and terms like "debenture" or "convertible security" are tossed around and one needs a quick reminder. I still like to read "real" books and "real" magazines and "real" newspapers: yep, I'm old school. Besides, there is a "real" world out there, let's not forget that!
Displaying 1 of 1 review