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The Social Media Marketing Book

3.54  ·  Rating details ·  183 Ratings  ·  33 Reviews
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing
ebook, 244 pages
Published November 13th 2009 by O'Reilly Media (first published 2009)
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Jan 30, 2011 rated it really liked it  ·  review of another edition
Tertarik sama buku ini karena mulai merasa enggak punya ilmu buat urusan social marketing. Nodong pas ke kantor Ibu Peri Buku yang baik hati dan tidak sombong ^_^

Ternyata... sama sekali enggak "dong, deng" soal dunia pemasaran yang satu ini.


Waktu yang berjalan membuat dunia terus berubah. Demikian juga pemasaran, tentunya akan ikut berubah. Hal ini secara otomatis membuat langkah-langkah pemasaran juga mengalami perubahan. Ada Mark Zulkerberg yang mengubah dunia lewat facebook, lalu Ji
Anastasija Lysuk
Сьогодні перегорнула останню сторінку цієї книги. Заради дипломної роботи і не на такі жертви підеш. загалом книга непогана, але слово 'загалом' в даному контексті головне, адже на детальну інформацію годі в цьому випадку надіятись + з моменту написання (2010) вже пройшло трохи часу і деяка інформація м'яко кажучи вже не актуальна.
чи була ця книга цілковитим гаянням часу- точно ні, бо нотатки я робила і доволі багато.
чи є сучасніші, цікавіші і практичніші книги - так, так і ще раз так.
Mar 23, 2018 rated it liked it  ·  review of another edition
Not much more than I already knew.
Blog on Books
Mar 29, 2010 rated it really liked it  ·  review of another edition
If you hadn’t noticed, the online world is full of a new crop of consultants who call themselves ’social media marketers.’ A large number of these new practitioners were only a year or two ago referring to themselves as ‘SEO consultants.’ My how times have changed.
WIth the onslaught of social networks from Facebook to Twitter to myspace, et al, social marketing has become big business. One authority that stands out from the crowd is Dan Zarrella. Zarrella has written extensively about the scienc
Jj Kwashnak
Mar 22, 2010 rated it it was amazing  ·  review of another edition
Anyone in business today has been told that their business needs to be on social media. The problem is should a business be involved in social media marketing, but how does one get into this. Blogs, Twitter, Facebook, LinkedIn, You Tube Digg and Second Life are things that a manager may have heard of, but how to do get involved, without shooting your business in the foot or falling on your face, is something that can be very daunting to someone ready to start dabbling. There are books galore out ...more
Joséphine (Word Revel)
The introductions to all these social networking sites were extremely basic. Since this books is meant to be more than an introduction to social media, I was rather disappointed. How to engage social media for the purposes of marketing wasn't even the main focus of the book. It came across more as an afterthought. Doesn't help that this book is almost 5 years old.

Those who engage in social media even for private purposes will hardly learn anything new through this book. Engaging with social medi

- I finally want to register for a Digg and a Reddit account, so thanks for the kick up the arse, book.
- It offers some interesting statistics, e.g. that people rather follow people without underscores or numbers in their Twitter account name.
- Mention of a few interesting tools here and there.

Not so Good:

- Introductory level, couldn't really teach me anything new (well, at least I can give it to work mates, they're going to be happy about the level of pre-knowledge they need for this)
- Int
Jun 09, 2011 rated it did not like it  ·  review of another edition
This book did not meet my expectations at all. It was very basic - in fact, it didn't teach me very much. The quote about learning more from reading this book than a month of research was deceptive. That being said, perhaps I went into the book with too much knowledge for the intended audience, so I'll give the benefit of the doubt.

On the other hand, there were several typos and editing errors throughout the book. Also, after page 216 the book repeated pages 175-192, leaving out part of a sectio
Mar 21, 2011 rated it really liked it  ·  review of another edition
Buku ini sebenarnya cocok disebut "Social Media for Dummies".

Serius, buku ini adalah tutorial untuk memahami jejaring sosial yang belakangan ini menguasai waktu keseharian kita (Baca: saya, >_<').
Dilengkapi dengan penjelasan dasar-dasar penggunaan dan pemanfaatan media virtual, dan disertai pula dengan gambar-gambar (screenshots), buku ini benar-benar membantu sekali.

Saya selalu percaya bahwa jejaring sosial diciptakan untuk memasarkan produk (termasuk pribadi), dan buku ini mengkompilasi
Jan 27, 2011 rated it liked it  ·  review of another edition
This is a two-year-old tech book and thus is already somewhat out of date. Even so, reading it exhausted me. Social marketing seems like a chore to me, and an intrusive one at that. I'm on twitter and I follow some writers, most of whom have interesting things to say. I used to follow some other beaders, but like me, they would tweet such riveting things as "Made 2 inches of progress today, yay!" or "Made old pattern in new color, click to see!" and I'd have to rush off for a restorative coffee. ...more
I put this book only three stars because it's doesn't explain enough about the subject even for an introduction this not enough information to known the basic on the subject you feel the need to read more books about the subject to known the introduction, not enough example and the one use are old and not working with nowadays, not enough pictures, not enough resources that work most of the one in the book are old one that doesn't exist anymore. That why I put this book 3 not 4 stars its needs t ...more
Alicia B.
Mar 09, 2010 rated it really liked it  ·  review of another edition
Pretty basic information -- good for people and companies just starting out who need to know some background information on the tools and channels that comprise social media.

The last couple of chapters (10 and 11) served me best. If you're already hands-on working in social media, this book is too basic for you. A good checks-and-balances one to read, but you may be better off picking up a more advanced book.

Blecy Ong
Apr 22, 2016 rated it really liked it  ·  review of another edition
This is a high-quality book that I will be able to get back to continue reading and to follow effective ways to drive in additional business while not wasting my valuable time and resources. Everybody may gain advantage from this book. It absolutely was an extremely skilled content and an excellent delivery of the techniques and strategies for up your concentration focus in Social Media selling.
Fanda Kutubuku
Mar 05, 2011 rated it really liked it  ·  review of another edition
Untunglah buku ini gak terlalu tebal dan penjelasannya gak terlalu bertele-tele. Lumayan dapat tambahan wawasan + ilmu baru tanpa harus "mabuk" seperti biasa kalo baca buku non fiksi. Non fiksi pertama yg aku rampungkan tahun ini. Target 5 non fiksi setahun harus segera kukejar nih...

PS: Doakan menang lomba resensi di Serambi yah? Hehe....
Pedro Plassen
Jan 04, 2010 rated it liked it  ·  review of another edition
Shelves: tech
Good for someone that just arrived at the 'crime scene'. Gives a brief explanation what Facebook, Twitter et al are all about (weird to include Second Life in the pot), simple marketing tips for each (nothing that will blow-off your mind) and, in the end, some tips on how to calculate your ROI (I bet no one had the courage to use this seriously yet).
Dec 24, 2009 rated it liked it  ·  review of another edition
A nice easy to read introduction to social media marketing. Straightforward tips about what to do and how to approach the various networks and tools. Nothing particularly insightful but a useful overview.
Dec 04, 2011 rated it it was ok  ·  review of another edition
Shelves: marketing
A very beginners book on what is social media, types of social media, providers, and how to use them. Good introduction for people who are not familiar with them to get to know these services and give ideas on how to use them.
Dec 26, 2015 rated it liked it
Un buon testo introduttivo al mondo dei social media. Una lettura veloce e sintetica che da' una visione d'insieme. Consigliato a chi parte da zero, sconsigliato a chi lavora nel settore: non dirà assolutamente nulla.
Mar 10, 2011 rated it it was ok  ·  review of another edition
Shelves: non-fiksi
Oke, mungkin buku ini telat masuknya ke indo or saya yg memang telat membacanya. Saya berharap mendapatkan strategi praktis sosial media marketing, nyatanya ini seperti buku panduan menggunakan atau mengaktifkan beberapa sosial media sehingga sedikit sekali hal baru yang saya dapatkan.
Gordon Diver
Oct 18, 2012 rated it really liked it  ·  review of another edition
Dan is incredibly knowledgable and illustrates effective ways to integrate social media into your marketing efforts. A great strength of Dan's is his understand of the science of social media and supports his work with hard numbers. A great resource.
Mar 28, 2010 rated it really liked it  ·  review of another edition
Shelves: owned
Good how-to book for any PR manager tackling Social Media. I knew a lot of the stuff already, but am going to make a few managers read it so they can better understand what my office is trying to achieve.
Ben Haley
Jan 23, 2010 marked it as to-read  ·  review of another edition
received a very nice review on slashdot, maybe useful to PERTS.
Feb 08, 2010 is currently reading it  ·  review of another edition
Wonderful starter book for anyone that needs a really quick and easy read to get started in social media marketing. A must read!
Jul 15, 2010 rated it it was amazing  ·  review of another edition
Awesome, loved it. "Liked" him on FB to keep up with any advancements. Great book!
Apr 19, 2010 rated it really liked it  ·  review of another edition
Lots of great basic info on the key social media sites. A great overview with some great tips and stats.
Apr 03, 2016 rated it really liked it  ·  review of another edition
Decent information, worth a purchase for reference purposes. It's more for the novice social media marketer.
Diamond Website Conversion
Good overview of various types of social media.
Elisa George
This book is very basic. It is written for someone with absolutely no background in marketing or social media. A good book for that audience, but otherwise disappointing.
Uwe Hauck
Eine gute Einführung ins Thema, wer sich aber schon in den sozialen Netzen bewegt, wird nicht viel neues finden.
Jan 07, 2010 rated it it was amazing  ·  review of another edition
This is a great book to teach you the basics of social media
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