Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything

by Ruth W. Sherman

A proven approach for readers for marketing themselves and their ideas where and when it matters most All successful people excel at selling at least one important themselves. Without the aid of PowerPoint or flip charts, these movers and shapers can impress key decision makers almost instantly even in everyday settings, such as elevators, hallways, and washrooms. In Get Them to See it Your Way, Right Away , top communication consultant and executive coach Ruth Sherman shows readers how to cultivate the communications skills needed to market themselves and their ideas in any setting and get the results they want. Taking a systematic, real-world approach, she coaches readers in how

256 pages, Paperback

First published June 1, 2004