Applied Multivariate Techniques

by Subhash Sharma

This book focuses on when to use the various analytic techniques and how to interpret the resulting output from the most widely used statistical packages (e.g., SAS, SPSS).

512 pages, Hardcover

First published October 1, 1995

About the author

Subhash Sharma received his PhD from the University of Texas at Austin in
1978. He is a Professor of Marketing and Charles W. Coker Sr. Distinguished
Foundation Fellow in the Moore School of Business at the University of South
Carolina. His research interests include research methods, structural equation
modeling, pricing, customer relationship management, and e-commerce. He
has published numerous articles in leading academic journals such as the
Journal of Marketing, Journal of Marketing Research, Marketing Science,
Management Science, and Journal of Retailing. He has also authored Applied
Multivariate Techniques (1996). He reviews for a number of journals and is on
the editorial reviews boards of the Journal of Marketing, Journal of Marketing
Research, and Journal of Retailing.

Reviews

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