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Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences
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Cross-Media Communications: An Introduction to the Art of Creating Integrated Media Experiences

3.8  ·  Rating details ·  10 Ratings  ·  1 Review
This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one tha ...more
Paperback, 294 pages
Published March 30th 2010 by Lulu.com
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Maria
Jan 22, 2013 rated it did not like it
Quite repetitive in information, weirldy organized as a companion to inexistent lectures and definitely not to be read as an e-book as it's poorly edited.
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