Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Competent book on business strategy, but not one which really brought a whole not new to the table. Presents a viewpoint not did-similar to D’aveni’s hyper competition some 10 years previous that static models of strategy were of limited use and that given the increases in competition that strategy needs to be seen as taking competitive moves - what D’aveni termed maneuvering.