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The Gift Basket Design Book: Everything You Need to Know to Create Beautiful, Professional-Looking Gift Baskets for All Occasions
Thousands of entrepreneurial-minded people who like to work with their hands have discovered that gift baskets are an ideal small-scale business, but not all gift baskets are created equal. With The Gift Basket Design Book, however, anyone with a modicum of talent can produce dazzling, professional-quality baskets for all occasions. Shirley Frazier, a gift-basket professional, reveals techniques that yield wonderful results and shows step-by-step how to put together delightful baskets for major and everyday events, from a wedding basket to an impromptu pick-me-up for a chocoholic.
The book begins with a discussion of the types of general supplies that are needed for all gift baskets and where to find these items. It then goes on to explain in detail the basics of constructing a basket, from filling the base and placing the products to adding the finishing touches and sealing it all up. Perhaps the greatest benefit of this book are the clear, detailed instructions and photos for creating specific baskets for a wide range of occasions and milestones,
Birthdays
Holidays
Thank-you
Get well
Good luck
Congratulations
New baby
Spa treatment
Housewarming
Bereavement
Wedding
and much more
Photos throughout let readers see exactly how much glue to use or where a skewer should be attached or how a finished basket should look. A special section showcases the favorite baskets of actual designers from around the country, with notes on why each is popular.
No other book offers the same level of detailed guidance on how to create baskets that are retail-store perfect. This is the only reference that gift-basket professionals or amateurs will need to hone their basket-designing skills.
The book begins with a discussion of the types of general supplies that are needed for all gift baskets and where to find these items. It then goes on to explain in detail the basics of constructing a basket, from filling the base and placing the products to adding the finishing touches and sealing it all up. Perhaps the greatest benefit of this book are the clear, detailed instructions and photos for creating specific baskets for a wide range of occasions and milestones,
Birthdays
Holidays
Thank-you
Get well
Good luck
Congratulations
New baby
Spa treatment
Housewarming
Bereavement
Wedding
and much more
Photos throughout let readers see exactly how much glue to use or where a skewer should be attached or how a finished basket should look. A special section showcases the favorite baskets of actual designers from around the country, with notes on why each is popular.
No other book offers the same level of detailed guidance on how to create baskets that are retail-store perfect. This is the only reference that gift-basket professionals or amateurs will need to hone their basket-designing skills.
224 pages, Paperback
First published June 1, 2004
About the author
Shirley George Frazier
20 books3 followersShirley George Frazier is the world’s foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability.
In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Her clients include Macy’s, Barnes & Noble, Total Wine, and Hallmark stores.
Shirley’s Web site, www.GiftBasketBusiness.com, features industry resources, articles, marketing tips, videos, online newsletter, product sources, and a full range of support services for new and veteran gift basket entrepreneurs.
As a professional speaker and industry expert, Shirley conducts seminars at conferences, business events, and trade shows; trains aspiring designers through private consultations and continuing education classes; provides small business advice on CNBC, New York’s Fox Channel Five, and The Food Network; publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine; and is quoted in Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, New York Newsday, and worldwide publications.
Shirley is also author of The Gift Basket Design Book and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today.
In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Her clients include Macy’s, Barnes & Noble, Total Wine, and Hallmark stores.
Shirley’s Web site, www.GiftBasketBusiness.com, features industry resources, articles, marketing tips, videos, online newsletter, product sources, and a full range of support services for new and veteran gift basket entrepreneurs.
As a professional speaker and industry expert, Shirley conducts seminars at conferences, business events, and trade shows; trains aspiring designers through private consultations and continuing education classes; provides small business advice on CNBC, New York’s Fox Channel Five, and The Food Network; publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine; and is quoted in Black Enterprise, Entrepreneur Magazine, Gift Shop Magazine, The Orange County Register, New York Newsday, and worldwide publications.
Shirley is also author of The Gift Basket Design Book and Marketing Strategies for the Home-Based Business: Solutions You Can Use Today.
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Displaying 1 - 1 of 1 review
June 11, 2009
Great book for anyone in the gift basket or floral industry.
Shirley George Frazier is an excellent teacher and this comes through in her writing. Visit her blogs and other websites for more information if you are interested in this industry.
I am also IN this book as an invited designer and jumped at the chance to be part of a wonderful creation by Ms. Frazier. She offers very useful, helpful and beneficial information for the start up and seasoned gift basket designer alike.
Shirley George Frazier is an excellent teacher and this comes through in her writing. Visit her blogs and other websites for more information if you are interested in this industry.
I am also IN this book as an invited designer and jumped at the chance to be part of a wonderful creation by Ms. Frazier. She offers very useful, helpful and beneficial information for the start up and seasoned gift basket designer alike.
Displaying 1 - 1 of 1 review