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Otl Aicher

4.80  ·  Rating details ·  20 ratings  ·  4 reviews
German designer and educator, Otl Aicher, was a pioneer of 20th century graphic design, renowned for creating visual identities for numerous corporations and his work on symbol systems. This title incorporates important archival material, and illuminates Aicher's intellectually important design philosophies. ...more
Hardcover, 240 pages
Published January 16th 2007 by Phaidon Press
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Lorenzo Diaz campos
Aug 10, 2016 rated it it was amazing  ·  review of another edition
Shelves: diseño
El trabajo de Aicher debe considerarse como una de las bases más importantes para comprender la comunicación visual tal y como la entendemos y vivimos hoy.
Nacido en una Alemania turbulenta Aicher creció entre los horrores de las dos grandes guerras, su firmeza ideológica, tenacidad y una mente brillante lo llevaron a participar de cerca en la creación de uno de los pilares del diseño moderno: la escuela de ULM. Desde ahí forjó el principio de una carrera brillante que cambió la cara del diseño m
...more
Vuk Trifkovic
Nov 12, 2016 rated it really liked it
Another design great, another great back-story. Deeply impressed with Aicher's anti-fascist credentials and tragic story of Scholl family.

As a book, it's very good effort - enough back story and enough visuals. The former are as important as the latter. Although Aicher has done some spectacular work, I get that he was not the born designer. It seems to be more about systems and solid concepts. It takes all kinds...
...more
Jett
May 29, 2008 rated it it was amazing
Recommends it for: visual artists
Believe in the grid, only accept serious clients. Don't be a "house painter". ...more
Mark
Dec 31, 2011 rated it it was amazing
i worship otl aicher - this is an excellent text which describes aicher's formation and years of teaching at ulm and the development of his unique and compelling technique ...more
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