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The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom
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The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom

4.17  ·  Rating details ·  678 ratings  ·  117 reviews
DAVID KUPELIAN'S CULTURE-WAR BESTSELLER IS NOW AVAILABLE IN PAPERBACK! 

Millions of Americans today accept ideas and behaviors that would have horrified all previous generations. Why?

Why have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What's behind today's divorce epidemic? Why is public prayer being criminalized? Why are 3,000 innocent u
...more
Hardcover, 256 pages
Published August 1st 2005 by WND Books (first published January 1st 2005)
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Winston Jen There's a vast difference between teaching children about the existence of homosexuality and teaching them how to have gay sex.

Kupelian is using fear …more
There's a vast difference between teaching children about the existence of homosexuality and teaching them how to have gay sex.

Kupelian is using fear to hope that parents don't look into the issue more deeply.(less)

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Dave Lester
Oh boy...where to begin. This is one awful, knee-jerk reactionary book from right wing author, Daniel Kupelian. In this work, he manages to rail against multi-culturalism, people who dress in saggy pants and youth pastors who talk in jive. I don't even know where to begin in talking about how pathetic this whole work is.

Going into this book, I thought the work would be an interesting read. After all, the title "The marketing of evil" implies the author exploring how the media (or perhaps differe
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Julie Clark
Jan 06, 2010 rated it it was amazing
Shelves: culture, christianity
Well - This one is just making me mad. An exposé of how we are systematically and methodically fed the lie that good is bad and bad is good. This was a good one to read after the one mentioned above. In light of the fact that the Jesus Of Suburbia book encourages us to live a life that will be “read” by unbelievers, I can’t just get mad. I have to pray for (and be salt and light to) not only the ones who have been deceived but for the deceivers as well.

From Amazon:
“The Marketing of Evil reveals
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Winston Jen
May 25, 2013 rated it did not like it
The author is connected with World Net Daily, an extreme right-wing propaganda mill. According to Kupelian, "evil" is anything that goes against the status quo, or ancient traditions. The details he presents are hardly convincing.

Gay rights is seen as a boogeyman that will destroy society (even though none of the states or nations that have adopted marriage equality have fallen down a cliff of "immorality". And even if population decline is a result (which it isn't),

The author attempts to debunk
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Denise
Jul 23, 2011 rated it did not like it
A very sad book by a very sad man. Distorted information, misleading ramblings, and writing that isn't even wrong. At least I now have a greater understanding of the misguided thought driving some of the push back on equality, education, and science. I do thank Mr. Kupelian for his unintentional book recommendation, After the Ball by Hunter Madsen. My hope is that readers have enough critical thinking skills to recognize why this book is one bad argument after another. Probably the worst book I' ...more
Courtney
Oct 02, 2013 rated it it was ok
Kupelian's book provides a pretty thorough "breakdown of the breakdown" in American culture over the last 60-70 years, though the title is somewhat misleading. Over and over, Kupelian discusses the fact that powerful people in media, academia, and politics have been trying to to build their vision of utopia since the turn of the last century. But by bringing up the word "marketing," I had expected there to be a discussion not only of the aims and tactics, but an introduction for the layman to ho ...more
Laura
Aug 12, 2009 rated it it was ok
Recommended to Laura by: Read it for a book discussion group
There was lots of material worth thinking about in this book, and I even agree with a lot of it, but the author sensationalized his claims so much that it hurt his credibility. Also, from the title, I'd been hoping the book would be more about marketing per se, but only one chapter is. ...more
Genndy
Dec 16, 2016 rated it did not like it
It is very clear that this book IS the real marketing of evil, hidden behind the extreme christian cultism which is pretending to be rational and objective. If I believed in Satan, I'd say Satan himself wrote this book. It is so irrational, misleading, corrupt, hateful, and corrupt. The autor writes essays about what's wrong with America this days. And everything is going wrong because people of America are not cristian cultists like himself, offcourse. He goes on how media is distorting and cor ...more
R.E.J. Burke
Mar 27, 2018 rated it it was amazing  ·  review of another edition
Shelves: dropped
I wasn't going to review this book until I read a half dozen of the scurrilous reviews. In recent decades America has been swamped in increasingly corrosive propaganda. This book addresses that issue. I was born before World War II and know about the promotion of evil: the Nazis were experts at it and I saw the first US Army photos taken of the Nazi Concentration Camps--notably a lampshade made from the skin of a Jew. I spent 6 years working in the midst of terrorist wars in the Southern Cone of ...more
Jan Staveley
Sep 20, 2012 rated it it was amazing
Another profoundly impacting book that will change how you see the world around you. The author does a great job of exposing how in one generation we have gone from being people who uphold traditional values to see evil repackaged and now defining our society. Things like abortion, homosexuality have been marketed - slick campaign's costing lots of money to deliberately make the unthinkable acceptable. Both these things are anti-life and the social cost and the lives lost are beyond counting. Da ...more
Aria Maher
Dec 03, 2019 rated it liked it
Shelves: school
A lot of the stuff in this book is really good, and backed up by solid evidence, but there is a fair amount, especially the introduction, that is written in a fear-mongering style designed to get people upset. Some of the content in the book also seems a bit outdated (Mr. Kupelian expounds the evils of MTV for almost an entire chapter). Overall, a very interesting, if slightly shocking read, but you kind of have to tune out the fear-mongering language.
Linda
Oct 09, 2017 rated it it was amazing
My only real point of critique is that some of the illustrations have been overused so as to become valueless. (I do wish that Christian writers, as they make scathing and insightful comments about the wretchedness of 'Christian' entertainment that apes the world, would stop using either Ozzie and Harriet or Leave it to Beaver illustrations. They were just television shows.) Some of the depth of cultural instances of depravity were unknown to me before I read this book. I was not aware that most ...more
Alice
Apr 03, 2008 rated it it was ok
A quote to ponder: "Marketing is the application of the knowledge of human psychology to the task of persuasion. And what psychology has taught the marketing world is that the most powerful persuasion of all takes place not through above-the-board appeals to reason but by directly targeting the emotions."
Example: Created in 1955 for Philip Morris, the icon of the Marlboro Man (a rugged masculine trademark) helped make Marlboro the world's best selling cigarette.

Regardless of one's political bent
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Shaun Marksbury
This is a well-researched work helping the reader understand the cultural shifts in public opinion on moral issues. I read the 2005 version of this book, written some ten years before the controversial "Obergefell v. Hodges" Supreme Court decision, but one could see how the cultural trends were already headed for that destination. These issues are still moving Western culture over the cliff of morality. The author had a decent representation of Christianity (though biblically off in a few areas) ...more
Atchisson
Jan 31, 2008 rated it it was amazing
For my money, this is THE definitive examination of our age. Deviance, immorality, violence, selfishness, and a host of other problems are the results of our not holding firm to the foundational and operational truths that allowed us to become the most benevolent, richest, most generous nation in the history of the world. Moreover, the notes of indivual accountability now fail to resolve among the chorus of "if it feels good to me then I'm going to to it." If you reap what yoou sow, then it is a ...more
Bob
Feb 27, 2009 rated it it was amazing
This was one of the most difficult books I have ever read but not because of the density of language or poor writing. I tend to check out footnotes in non-fiction books and this author has his tight and right. The final chapter on the selling of abortion was chilling. I recommend this book only to people who like to fact-check and want to pull back the curtain on a great many lies.
Lori Eby
Oct 04, 2011 rated it it was ok
Shelves: 2011
A friend asked me to read the book, and that's the only reason I made it the whole way through. Awareness is good, but I went from this to Cal Thomas and Ed Dobson's Blinded by Might--such a needed switch! Although I'm sure Kupelian is right on some counts, and though the "marketers" have been proactive, I don't buy the idea that marketing is at the heart of change. ...more
Shaghaf Awad
Mar 15, 2015 rated it did not like it
The book started off well,, very well. But then it took a sever turn downwards. The author fell right into the trap he warned us about. He let the media affect his opinion regarding many issues he covered in his book. I wish he had stayed objective and stuck to the facts.
marvin shults
Jan 28, 2017 rated it really liked it  ·  review of another edition
Evil

There's a lot of scary but true statements in this book. But at the age of almost 84 I'm not sure what I , a women without a car or much money can do to change the situation. I pray Christians everywhere will wake up to what is happening in our country.
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Faye
Jun 07, 2012 rated it it was amazing
Again, an amazing book that I highly recommend to every American!
Reader
Mar 23, 2013 rated it it was amazing
Shelves: read-in-2014
Excellent! I highly recommend it.
Patrick
Jun 01, 2017 rated it liked it
had some good points....not on board the whole "America is the saviour of the world" or "if we could only get back to the 1950s we be ok again" mentality....😑😑 ...more
Valerie Trueba
Jul 05, 2019 rated it it was ok
My father asked me to read this book. He (born in 1954) wanted my opinion on the book as 1) an attorney and 2) as a member of the generation that his generation "failed."

Before I go on to state what my thoughts were on the book's merits, I need to say that I strongly disliked the author's tone - especially considering I am probably the EXACT reader the author was hoping for. I am 30 years old, was raised Catholic by my Catholic family, attended Catholic private schools, was married in the Catho
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Lily Walter
Mar 02, 2020 rated it it was amazing
Well, this could be the first time I've given a non-fiction book five stars.
I had to read this for a class, and I decided to log it for the heck of it, and then I realized I actually wanted to share my thoughts on this eye-opening book.
It's slow, but it's non-fiction and that's to be expected. I'm not sure though if I've ever been this focused on the information a purely informational book was trying to convey to me. It truly opened my eyes to how far society has fallen, what has been accepted
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Saiful Hassan
May 16, 2021 rated it it was ok
How to counteract the Marketing of Evil - Market the 'not-so subtle' elements of the Right Wing. This book is posited in being a meta non-fiction, to get under the veneers of political correctness et all gone wrong, which in turn is opening the door to all these 'ill's' of the world. There is no exploration on the nuances that lead to the things the author mentions, no consideration of different perspectives, the conception of them and there are various soundbites with no context. This book is f ...more
Jerry Wall
Mar 12, 2021 rated it did not like it
This review has been hidden because it contains spoilers. To view it, click here.
Melissa
Feb 11, 2020 rated it it was amazing
Outstanding! If you want to read how America’s culture has become a cesspool that it is today this book easily explains how we got to this time. Even though written in 2005 still relevant today. The last 70 yrs we have seen our culture go deeper into rot. How could it have changed so quickly? Author explains how words are changed and ideas twisted that were considered evil and then made to be good. We have all been scammed! Eye opening book to read!
Don
Sep 09, 2020 rated it it was amazing  ·  review of another edition
10 Commandments prayer in school God, based on feelings not reason, Armenian roots, man as animal and movie 3 Identical Strangers govt studies and skewed data, Deuteronomy re home school, Pilgrims escaped corruption in old europe dutch, Reagan haters in media and skewed Israel, good as evil and evil as good, corrupted data repeated and repeated, see horror of abortion, be salt and light for world, use conscience born with JC.
Gloria T
Nov 01, 2017 rated it it was amazing
Very eye opening on the origins of what is being pushed today. Very well written and gives information you can also research and look up (which I did). Informative and helpful in understanding why things are the way they are in our present society.
Cheri Blomquist
Jun 10, 2020 rated it really liked it
Shelves: adult-read
This is hard to read, because of its blunt presentation of evil and because it is a very uncomfortable wake-up call to all Christians. It's a bit outdated, now, but still highly relevant--maybe even more so. ...more
Antonio Jimenez
Apr 13, 2021 rated it it was amazing
This book was a great overview of the many ideologies that are tearing at the foundation of our country. The book was written about a decade ago, but it’s still extremely relevant to today’s culture wars.
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