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Marks of Excellence

4.22  ·  Rating details ·  105 Ratings  ·  6 Reviews
This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the ...more
Paperback, 240 pages
Published March 18th 1999 by Phaidon Press (first published 1997)
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Amanda
Nov 29, 2009 rated it liked it
Honestly, the imagery and layout of this book are amazing - the content, however, is not. A lot of it is very confusing - that is, Per Mollerup is kind enough to quote philosophers who went so far as to create their own words for things that were better just explained and as far as I can tell, have not ever entered common linguistic usage. The author uses said words willy-nilly, as if we should all just magically be able to know of what he speaks.

It's a very good visual reference, but the lack
...more
Mike Hazlip
Feb 13, 2014 rated it it was amazing
Recommends it for: Graphic Designers
Great book highlighting some of the best logo designs in history. I still refer to this book for inspiration and as a reminder that some of the most striking and memorable trademarks are the simplest.
Dale Johnson
Jul 16, 2013 rated it really liked it
Had previous posted a review about a different book here by mistake.
Patrik Berg
Sep 10, 2009 rated it it was amazing
A must-have about logos.
R.Friend
Aug 20, 2007 rated it really liked it
Shelves: design, logos
Impressive offering from Phaidon covering a broad range of international logos.
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