Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

by Howard Stevens

Every organization wants to go from good to great. Yet, despite knowing where they want to go, many companies can't find their way there. They struggle to find the one thing that matters in today's competitive marketplace. Price? . . . Quality? . . . Innovative product features? While all of these certainly influence a customer's buying decision, none of them is the most influential factor. What is? It's the salesperson.
Achieve Sales Excellence examines the new paradigm of business-to-business sales. Based on the results of an innovative, fourteen-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a world-class sales force.

Genres: Business

192 pages, Hardcover

First published November 29, 2006

Reviews

[Keshav Kumar · Rating 4 out of 5]

The book is worth reading. Gives insightful knowledge to the corporations and entrepreneurs to make their brands more consumer centric. There are a lot of gem advices that made me relook the structure with which we deal with our clients. Will surely go through it again.

[Bhavesh Desai · Rating 4 out of 5]

Excellent book. Most important is attitude of salesman towards customer.
Must read.