Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps

by Rob Fortier, Meryl Hooker

Are your greeting card sales at a standstill? Do you want to move your sales beyond the local store to stores across the country? Have you thought about working with sales reps but have no idea where to begin? This is the book you've been waiting for. Finally, everything the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships. Are you ready to push the envelope?

172 pages, Paperback

First published May 6, 2010

Reviews

[M · Rating 3 out of 5]

Great little book ostensibly about working with reps, but just as much about starting a card company and working with anyone in the industry. Very straightforward and in a chatty, easy to read style. It actually could have been longer and it would have been great if it got into more detail!

[Adriana · Rating 4 out of 5]

Wow. So much information! I'm new to the industry and I feel like this book really packs it in in terms of applicable industry information. There's so much to think about now! I'm going to have to re-read and add flags and notes.

[Electric · Rating 5 out of 5]

Full of great advice, ideas and things to further your business. Holy crap. I have so much work to do.