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Brandsimple: How the Best Brands Keep It Simple and Succeed

3.84  ·  Rating details ·  198 ratings  ·  13 reviews
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.
Hardcover, 230 pages
Published August 1st 2006 by Palgrave MacMillan
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3.84  · 
Rating details
 ·  198 ratings  ·  13 reviews


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Sundeep
Nov 07, 2008 rated it liked it
Summary: To build a great brand, pick something different and important about your product, create a simple branding message around it that generates an emotional response, and then stick to it!

Recommended? Eh, not really…you’ll get the gist in this blog post (you’re welcome).

Key takeaways:

What is a brand?

* “A brand is what your product or service stands for in people’s minds; it might be an image or, perhaps, a feeling. Branding is the process of executing and managing the things that make peo
...more
Amyth Banerjee
Jul 21, 2017 rated it it was amazing
BrandSimple amazes you with every page as you progress through the journey of the book, it does a wonderful job of first getting your attention. Then holding it by providing valuable insights drawn from an interesting list of case studies. The author holds an impeccable understanding of what goes into creating a brand which is simple enough for people to remember it. It's a lesson in simplicity & how effective it can be.
Alvaro Ruoso
Nov 29, 2018 rated it really liked it
Great for insights for those that are giving first steps on branding.
Simina
Dec 20, 2014 rated it really liked it  ·  review of another edition
Shelves: non-ficțiune
o carte scrisă ca să fie înțeleasă. de-aia îi prefer pe americani când e vorba de cărți din care înveți ceva. europenii fac mai mult sinteză, teoretizează, nu urmăresc să fie ușor de înțeles, nu dau suficiente exemple, dar umplu pagini cu bulleturi.
am citit-o încet, pentru că am citit-o aplicat pe minibrandurile de care mă ocup. mi-a făcut plăcere să mă întreb cum aș putea eu să fac una sau alta sau să analizez ce fel de decizii am luat.
e bună și pentru cine n-a mai citit despre branding și pent
...more
Ana-Maria Bujor
I've learned quite a few things from this book - it has plenty of examples and stories, as well as some very good analogies. The explanations are clear, the language is accessible and it is overall a pleasant read.
My only problem is that it is a bit repetitive at times. The main message is clear - you need to define your brand as simply as possible - and this is repeated throughout the book.
But besides this, the book also explains how you can develop this brand in the minds of the employees, c
...more
Eric
Aug 24, 2008 rated it really liked it
Great book on understanding the definition of 'brand' and the importance of it. Brand, from my understanding, is the perception people of have you, your company, your country, etc. Being able to take steps to understand how other people think of you is the first step of being able to control and thus benefit from your brand. I've been in a business reading mode lately so it was a fun read for me.
Kevin Doohan
OK. Not awesome. Just OK. Kind of repetitive and sometimes obvious for someone who is already a brand marketer. Probably best for marketers who need to learn about branding, not for those who are already good at it and have had brand marketing training. For veterans, there is very little new here.
Dennis Shelton
I read this book a few years ago. Recently I have been thinning out my books and came across this again. It is the most highlighted book I have ever read. If you read one book on branding, this is the one. It will stay on my top shelf and be something I re-read very soon.
Sean Conner
Jan 31, 2008 rated it liked it
It's a good treatment of brands, with some interesting historical anecdotes. It could have been better written and is about half a step behind the times, but overall one of the better books on brands and branding.
Jacob Stone
Aug 30, 2008 rated it it was amazing  ·  review of another edition
great book about branding. amazing read for anybody in the brand creation / strategy field
Ron
Jun 12, 2008 rated it liked it
Should have kept the book simple.
Lori Grant
Mar 29, 2013 rated it liked it
An optional-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Beni Pop
Jan 27, 2013 rated it it was amazing
Shelves: favorites
Best book in the field!
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