Strategic Communication in Business and the Professions

by Dan O'Hair, Gustav Friedrich, Lynda Dixon

Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

Genres: Business

456 pages, Paperback

First published January 1, 1998

About the author

DAN O'HAIR is dean of the University of Kentucky College of Communications and Information Studies (2009). Married with two children. 1982-Ph.D. University of Oklahoma Communication; 1979-M.A. Texas Tech University Speech Communication; 1978 B.A. Texas Tech University Speech Communication

Reviews

[Bucket · Rating 3 out of 5]

This is an undergraduate level communications textbook that focuses in on the practical side of communications, meaning its applications in business, interpersonal communication, and professional settings generally. Its chapters include discussion of leadership and management theory, a light overview of communications theory, and in-depth discussion with tons of examples of communication in business, from meetings to negotiations, presentations to interviews.

I read this for a graduate-level strategic communications course and was disappointed that it was basically written at an undergraduate level (as far as the assumptions the book makes about its readers). I won't fault the book for that though - my professor clearly chose the wrong book.

I will, however, fault the book for having a ridiculous number of typos and errors. The editing is absolutely abysmal. This is the 7th edition - shouldn't all the errors have been caught by now? That said, I did think that the professional examples were very helpful and I was impressed with how up to date they were.

Themes: communication, business, leadership, management

[Drew · Rating 3 out of 5]

Not bad for a textbook.

[Linda · Rating 5 out of 5]

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