Managerial Economics: Applications, Strategy and Tactics

by James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 12e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, this new edition includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of "green" businesses and business developments taking advantage of environmentally-friendly practices and product needs. The text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Genres: Economics

768 pages, Hardcover

First published January 28, 1979

Reviews

[Travis · Rating 3 out of 5]

Dry, but fairly comprehensive. Concepts are not explained with much lucidity. Khan Academy, for example, does a MUCH better job of explaining the concepts. Wording is somewhat awkward throughout, and there are more than a few noticeable typos.

[Mohammed Hathut · Rating 4 out of 5]

كتاب ثقيل مرة. بس مهم لأي مدير يريد أن تكون قراراته صائبة ومفيدة لشركته، وكيف تحسب بشكل رياضي.

[Murshidul Hasan · Rating 3 out of 5]

I am not a fan of this book as I have read many other good economics books. However, there were few topics which were written very well in this book.

[Talal Alsardy]

it has some complicated examples but it is worth to have a look and understand the basics.