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Beyond the Core: Expand Your Market Without Abandoning Your Roots
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Beyond the Core: Expand Your Market Without Abandoning Your Roots

3.81  ·  Rating details ·  79 ratings  ·  8 reviews
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expans ...more
Hardcover, 240 pages
Published January 1st 2004 by Harvard Business Review Press (first published November 13th 2003)
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Jozef
Apr 23, 2010 rated it really liked it
Interessant onderzoek over hoe je aan innovatie moet doen.
Kortweg stelt het boek dat je aandacht moet hebben voor je kernactiviteiten en naar innovatie moet zoeken in de nabijheid van je kernactiviteiten. Hoe verder ervan, hoe groter het risico. Het geeft ook enkele methodes aan om dit op een systematische manier te onderzoeken en zo tot de beste beslissingen te komen.
Todd
May 08, 2009 rated it it was amazing
Shelves: 100-best
This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com
Jay
Jan 08, 2012 marked it as to-read
Shelves: biz-books
Time 100
Mary Kelly
Mar 15, 2018 rated it it was ok
The basic premise is sound, (keep it simple, find what you do best and stick to it) but the book itself has a strong feeling of "Monday morning quarterback" and judging decisions made in a moment by analysis after the fact.
Rusydina
Oct 02, 2018 rated it it was amazing
Good
Lamec Mariita
Jan 06, 2013 rated it really liked it
An Outstanding Growth Guide for Global Business Leaders. It's a relatively quick read that is focused, insightful and well structured. The book takes a truly global perspective with examples from Europe, Asia and Latin America which is very helpful in international business strategy. The theories in the book are supported by an enormous amount of financial, competitive and market research and by many CEO interviews and studies by Bain & Company. The book will mainly be helpful to those who a ...more
Lori Grant
A must-read book on strategic frameworks for knowledge workers and entrepreneurs.
Christian
War für mich Allgemeinwissen und zu offensichtlich.
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Chris Zook is a business writer and partner at Bain & Company, leading its Global Strategy Practice.