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Guerrilla Marketing for Dummies
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Guerrilla Marketing for Dummies

3.56  ·  Rating details ·  18 Ratings  ·  4 Reviews
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it! This savvy, ha ...more
ebook, 384 pages
Published November 1st 2008 by For Dummies (first published October 1st 2008)
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R2
Jul 30, 2009 rated it liked it  ·  review of another edition
Shelves: business
A good reference tool
Alejandra
A bit outdated, but still useful content. Required reading for MBA.
David Roberts
The book I read to research this post was Guerrilla Marketing For Dummies which is a very good book which I bought from kindle. This book is a little out of date because there is no mention of doing marketing with web sites like Google + or Foursquare and there is quite a bit of marketing information on MySpace which is less popular than it was a few years ago. It does mention there is a MySpace music site at http://music.myspace.com which is for musicians. There is quite a bit of information on ...more
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Jonathan Margolis is a journalist for The Financial Times, The Guardian and The Sunday Times (UK). He has been a contributor to Time as well as several other online magazines. He has written several celebrity biographies including ones on John Cleese, Uri Geller and the orgasm.
More about Jonathan Margolis...