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The Mesh: Why the Future of Business Is Sharing

3.67  ·  Rating details ·  1,080 ratings  ·  98 reviews
THE MESH]The Mesh by Portfolio(Author){The Mesh: Why the Future of Business Is Sharing}Hardcover on 23-Sep-2010 [Hardcover] [Oct 08, 2010] Lisa Gansky … B00430IIUM
Hardcover, 256 pages
Published September 23rd 2010 by Portfolio (first published September 1st 2010)
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3.67  · 
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 ·  1,080 ratings  ·  98 reviews

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Antoinette Perez
Mar 13, 2012 rated it it was ok
It is a shame this book was so painful to read, because there is some good stuff here, hidden amongst the repetitive, unnecessary business jargon and other distracting tactics. If I could put the book in a pot and boil it down to its valuable essence, we would reduce page count by 80% or a bit more, and eliminate my irritation level entirely. We get it: there are a set of conditions that enable a business to identify itself as a new economy "mesh" business, and because of recent social and econo ...more
Eustacia Tan
Mar 18, 2015 rated it liked it
Shelves: owned
When I saw this book, the subtitle "Why the future of business is sharing" intrigued me. And since it was very heavily discounted, I decided to pick it up.

Basically, The Mesh introduces the concept of, well, the mesh. A "mesh" is basically a business/ecosystem that uses the internet and data to share high-value but (perhaps not very frequently used) things with others. For example, you won't be sharing your old toothbrushes (too low value, too frequently used). But, you may want to swap an old b
Mark Fallon
Jan 02, 2011 rated it really liked it
If you’re interested in the shifts in consumerism and business, then I recommend reading Lisa Gansky’s The Mesh: Why the Future of Business is Sharing. Gansky unveils a shift from the traditional “buyer-seller” model to a “sharer-networker” model. And the network is “the Mesh”.

The sharing concept isn’t brand new. Hotel and rental cars are based on consumers “sharing” products for specific amounts of time. What’s new is the role that information about the consumer plays. Companies are now able to
Dec 05, 2010 rated it it was ok
As other readers already pointed out, “The Mesh” is an engaging, entertaining read on networked business. However, to write an entire book about that topic was a bit too ambitious and so it falls short of really deep and truly thought provoking ideas that are presented in a succinct way.

Others, like Kevin Kelley, do a much better job of outlining the fundamental principles and changes of a networked economy.

If you're completely new to the idea of networked business you might like that book, if
Jesse Biroscak
Aug 31, 2013 rated it liked it
This industry standard book is a fantastic introduction to the Sharing Economy, collaborative consumption, or the Mesh (depending on what you'd like to call it). Recommended for those just beginning their path towards a more shared economy - from a business-person's perspective primarily.

For experts, much of this will be too basic, but it's always good to ensure you've covered your bases by reading it cover to cover.
Victoria Pynchon
Nov 15, 2010 rated it really liked it
Shelves: non-fiction
Worth buying for the first chapter alone (zip cars). Am looking forward to the remainder and the book. Well-paced, well-written and inspirational to any entrepreneur in the 21st century. Highly recommend.
Anjar Priandoyo
Feb 26, 2019 rated it it was ok
Shelves: technology
This is a good book, one of the preliminary book that has a concept of "sharing economy" under the "mesh economy" jargon. As a rival of the "sharing economy" book, this book is an unfortunate one, history prove that people prefer "sharing economy" instead of "mesh economy" which basically the same jargon. Maybe one of the mistakes is this book released too early, it includes AirBNB but not include Uber in the case study -both two biggest icons in sharing economy. This book also a reminder that m ...more
Daniel Wellner
Sep 16, 2018 rated it it was ok
I read the original version, which feels super outdated. Also the subject matter itself in the book is a bit shallow in my opinion. I would rather suggest people interested in this subject to consider reading Platform Revolution by Geoffrey G. Parker et al instead.
Mirety Dian
May 20, 2019 rated it it was ok
To be honest, I expected more. The book is too general and contains only few examples and many “mesh projects” no longer exist.
Mar 21, 2012 rated it really liked it
Every now and then, you pick up a book which offer such a compelling new idea that you simply cannot put down. The Mesh: Why the Future of Business is Sharing by Lisa Gansky is one such title.

In an increasingly crowded, economically uncertain, and enviromentally damaged world, people are becoming increasingly wary about the financial and personal burden of buying and owning stuff. Aided by social media, wireless networks and data crunched from every available source, people are moving towards sh
Ismail Elshareef
Oct 27, 2011 rated it liked it
Shelves: nonfiction, business
The book discusses the increasingly recurring themes of openness and platform that have been discussed in other books like Open Leadership by Charlene Li and Where Good Ideas Come From by Steven Johnson.

The core premise of Mesh businesses is: "When information about goods is shared, the value of those goods increases, for the business, for individuals, and for the community."

The author says that, "fundamentally, the Mesh is based on network-enabled sharing--on access rather than ownership. The
Theo Kokonas
Apr 02, 2015 rated it liked it
I’m currently working for an advertising agency in Brick Lane. They’ve got a great stack of books lying about (the product of a rarely mentioned book-swapping culture) so I decided to pick up a book with a fancy cover for my latest read: The Mesh by Lisa Gansky.

The basic premise behind the book is there’s a new business movement around “sharing”. We’ve got to the point where materialism only gets us so far; when we acquire things cost of ownership is high and we don’t necessarily take our full a
Annie Smidt
Feb 27, 2011 rated it really liked it
Shelves: read-2011
OK, this is what I'm talking about. Progressive, thought- and innovation-provoking, useful.

Gansky outlines the ramifications of network-enabled sharing of assets, both tangible and intangible (i.e., goods, like Zipcar and ideas/information of a million ilks, new models for banking, ownership, collaboration). She peppers the book with hundreds of examples of this new model in action, across markets, disciplines and geographies. She clearly illustrates how companies beholden to old-school, proprie
Oct 21, 2010 rated it really liked it
The Internet is a wonderful thing. In the 20-odd years since we have gotten used to email, websites, instant messaging and spam, the world has taken to the idea of being connected wholesale. I cannot imagine a facet of life nowadays that doesn’t have an online presence. Even my Mum shops online now!

It is this world that Lisa Gansky has written her new book ‘Mesh’, to demonstrate that there is still a world of development and progress that we can make in the virtual world. Whereas, Web 1.0 gave u
The Mesh is the new way that people and companies are doing business. Businesses appeal to users (often offering incentives to get their opinions/feedback) and use the information they receive from and about their customers to refine and improve the services they offer. Products are shared, repairable, and/or recyclable. Information is shared between businesses. Initial costs are kept down by using existing infrastructures for payment, shipping, communication etc. Lisa Gansky gives many examples ...more
Dave Emmett
A great look at how sharing is changing business. I think this is a must-read for anyone starting a business today, in order to understand how technology and social values are shifting away from the ownership model and more towards temporary use of items. Zipcar and Netflix are the best examples of this so far, but the book discusses a bunch of other smaller companies which are finding successful niches.

My favorite example from the book is ThredUp, which lets parents swap their kids clothes once
May 18, 2011 rated it it was ok
I picked up this book because it was mentioned in some article - "librarians know The Mesh." It is a helpful description of the popular trend of share-platform businesses (think Netflix and Zipcar) and how to determine a niche and how to get your business venture into the Mesh through social networking. I liked the author's reminders that this new way of doing businesses - providing expensive products for people to use and share - is very green and economical. However, after reading these same p ...more
Feb 09, 2011 rated it really liked it
Book describes the idea of businesses and initiatives based on network and sharing. Shows possibilities of re-using things and resources we have. May be an eye-opener in our times when people focus on having things for their own that in a lot of cases is unnecessary and wasteful. The author tries to prove (in a successful way in my opinion) that creating Meshes allows to achieve better results, better customer satisfaction and easier life with lower costs and in the way more favorable and less p ...more
Nov 29, 2016 rated it really liked it
As Seth Godin said this book at Long Tail potential.The idea that we have gone from using the internet to sharing bits to sharing atoms whether that be spare rooms in our house to unused cars sitting in our driveway to charging others for idle hours in our day is very provocative. All of this has become possible through mobile technology, GPS, and social networks. The companies that build these networks increase the number of transactions with customers, learning more and find ways to better ser ...more
Sep 07, 2015 rated it really liked it
Considering that I'm reading a 5 year old business book that predicted what companies would succeed in the future, the information is pretty spot on. It was a relatively quick read, but a tad bit dry. As per usual, the book is from an American standpoint, but some Canadian cities were included in examples. Great information and insight into what the world is looking for now. She stated a lot of statistics and studies that I would have liked to see footnoted or referenced. As a science person thi ...more
Oct 02, 2011 rated it really liked it
Great ideas about sharing and networking and how it can improve communities and the lives of individuals. There's a nice section at the end of the book with resources organized by interest categories like "art", "travel", "education" etc that is very helpful. This book offers a look at a future of sharing resources and working together to make our lives better. It also illustrates the positive impact the internet can have on the world. If you are trying to start a business, read this book to lea ...more
Oct 11, 2010 rated it liked it
I thought it was a good business book, and cleverly describes the most obvious trends of the next few decades. I gave it three stars not because of the quality of the content or the nature of the writing (flippant but engaging) but because the layout was such that a two-page spread of special information would be inserted into a chapter, often in the middle of a sentence, which made me flip back and forth a lot to remind myself what the author had been talking about. Worse yet, these asides were ...more
Melissa Massello
Lisa Gansky's brainchild, The Mesh, "has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet." I was thrilled to be mentioned for The Swapaholics alongside our friends at ThredUp and Rent the Runway as major disruptors in the fashion business who are "creating a world where access trumps ownership."

Featured in Required Reading: Self-Reliance, Sewing, Sharing & Swapping on
David Hornik
Jan 07, 2013 rated it it was amazing
Is it self-dealing to review a book when you're quoted on the back? If so, I'm guilty. What I'm quoted as saying on the back of The Mesh is "Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money." I firmly believe it. I am a fan of the many emerging businesses in what is now being called "collaborative consumption" (e.g., RelayRides, AirBnB, etc.). They make good sense economically and they are certainly better for the world. Lisa Gansky wa ...more
Oct 21, 2010 rated it it was amazing
This is a must read book on what is in store for us for the future. Sharing resources online and offline is a growing business model that has pushed traditional business aside (Netflix vs. Blockbuster).

Showing how others have done it, Lisa Gansky shows many different models and the corresponding pitfalls and successes. Learning a new way of doing business that is really an old way of doing business brought back to life by global connectivity could transform your future planning.

Definitely pick u
Oct 09, 2010 rated it it was amazing
Excellent book that captures the zeitgeist of the coming business revolution. The combination of a push for more sustainable products that take into account TCO, a focus on experiences not stuff, the idea of the long tail, social networks, the data revolution and tech innovations that commidify large tech backends (Cloud Services, SaaS, Amazon Web Services, GetSatisfaction, etc) make it easier that ever to create a new "mesh" business focused on satisfying the consumer. Lisa Gansky deftly and su ...more
Apr 20, 2013 rated it liked it  ·  review of another edition
Shelves: marketing
Though The Mesh opens the door to a new way of thinking about business in the new decade, author Lisa Gansky struggles only in her ability to make the actual book read as wonderfully as her idea does. Gansky has, without a doubt, offered a perspective on business that is bound to influence many other authors, innovators, and entrepreneurs; The Mesh concept is well-supported by a sack full of terminology, examples, and ideals. The book is a quick read, but it is unnecessary to read from cover to ...more
Aug 11, 2012 rated it it was amazing
While reading about all the great examples of businesses that use Mesh, I found Goodreads! I kept of imagining all the possibilities of this business concept and though I have not grasped a niche that I believe will be utterly successful, I know that mesh businesses may be a way to go.

Other than details of the book, I specifically enjoyed Gansky's idea because she was able to support it with various current examples. While reading the book, I was searching online for the websites that she menti
Steve Bivans
Jun 22, 2014 rated it it was amazing  ·  review of another edition
Shelves: be-a-hobbit
You're running a business, any business, small, large, or enormous, and you haven't read Gansky's book? You're in trouble. The world is moving on, and the old model of 'we make it, we spin it, you buy it, you throw it away,' is gasping its last breath. Gansky lays out the new business model for the 21st Century, and it's not some huggy-wuggy, theoretical model either; businesses all over the world are making millions following the new way and if you aren't, well, see ya later Dino, or Dodo, or s ...more
Aug 11, 2011 rated it it was ok
This was a quick read 'cause the last 1/4 of the book is a PRINT directory of Mesh businesses/sites like...Goodreads. Which just about sums up the entire Achilles' Heel of this book: It's late, it's in print where it should be an ongoing discussion, and it's mostly just condensing and summarizing what anyone can figure out from looking at, say, Zipcar or Netflix or crowdsourcing.

That said, sometimes it's nice to have a pithy summary that reminds you these businesses did not always exist and doi
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