Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

by Seymour Sudman, Norman Bradburn, Norbert Schwarz

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

304 pages, Hardcover

First published October 12, 1995